#BD3DA4#BD3DA4

#BD3DA4 is a mid, vivid pink. Relative luminance 0.168; OKLCH L 57.8% C 0.198 H 336.6°. Best body text is #FFFFFF at 4.81:1 contrast (WCAG AA passes).

Color values

HEX	#BD3DA4
RGB	rgb(189, 61, 164)
HSL	hsl(312, 51%, 49%)
HSV	hsv(312, 68%, 74%)
CMYK	cmyk(0%, 67.7%, 13.2%, 25.9%)
CIE-LAB	lab(48.06, 61.87, -28.89)
CIE-LCH	lch(48.06, 68.29, 334.97°)
OKLab	oklab(57.82% 0.1815 -0.0785)
OKLCH	oklch(57.82% 0.198 336.6)
XYZ	xyz(29.3563, 16.8392, 36.8189)
Luminance	0.1684 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3DA4 #3DBD56

analogous

#963DBD #BD3DA4 #BD3D64

triadic

#BD3DA4 #A4BD3D #3DA4BD

tetradic

#BD3DA4 #BD963D #3DBD56 #3D64BD

square

#BD3DA4 #BD963D #3DBD56 #3D64BD

split-complementary

#BD3DA4 #64BD3D #3DBD96

monochromatic

#601F54 #8F2E7C #BD3DA4 #CE69BB #DD97D0

Accessibility & contrast

On white

4.81

#BD3DA4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.37

#BD3DA4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3DA4

4.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3DA4	#FFFFFF	#000000	##FFFFFF
##BD3DA4	1.00	4.81	4.37	4.81
#FFFFFF	4.81	1.00	21.00	1.00
#000000	4.37	21.00	1.00	21.00
##FFFFFF	4.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4066A7

Deuteranopia (green-blind)

#6979A1

Tritanopia (blue-blind)

#C7446B

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd3da4;
/* rgb */ color: rgb(189, 61, 164);
/* oklch */ color: oklch(57.8% 0.198 336.6);

Tailwind

colors: {
  custom: {
    50: '#d47dbf',
    500: '#bd3da4',
    950: '#000000',
  },
}

SCSS

$custom: #bd3da4;
$custom-light: #d47dbf;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3da4",
  "rgb": {
    "r": 189,
    "g": 61,
    "b": 164
  },
  "hsl": {
    "h": 311.719,
    "s": 51.2,
    "l": 49.02
  },
  "oklch": {
    "l": 0.57821,
    "c": 0.1978,
    "h": 336.6
  },
  "luminance": 0.16837
}

Semantic roles & 50–950 ramp

primary

#BD3DA4

secondary

#8DC999

accent

#DB694D

background

#FDF8FB

surface

#FBEFF7

border

#D4CAD0

text

#150A12

muted

#837C81

Preview Lab

Preview with #BD3DA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →