#BD3D54#BD3D54

#BD3D54 is a mid, vivid red. Relative luminance 0.148; OKLCH L 55.0% C 0.163 H 13.9°. Best body text is #FFFFFF at 5.30:1 contrast (WCAG AA passes).

Color values

HEX	#BD3D54
RGB	rgb(189, 61, 84)
HSL	hsl(349, 51%, 49%)
HSV	hsv(349, 68%, 74%)
CMYK	cmyk(0%, 67.7%, 55.6%, 25.9%)
CIE-LAB	lab(45.36, 52.68, 15.66)
CIE-LCH	lch(45.36, 54.96, 16.56°)
OKLab	oklab(54.95% 0.1587 0.0391)
OKLCH	oklch(54.95% 0.163 13.9)
XYZ	xyz(24.2574, 14.7997, 9.9651)
Luminance	0.1480 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3D54 #3DBDA6

analogous

#BD3D94 #BD3D54 #BD663D

triadic

#BD3D54 #54BD3D #3D54BD

tetradic

#BD3D54 #94BD3D #3DBDA6 #663DBD

square

#BD3D54 #94BD3D #3DBDA6 #663DBD

split-complementary

#BD3D54 #3DBD66 #3D94BD

monochromatic

#601F2B #8F2E3F #BD3D54 #CE697B #DD97A4

Accessibility & contrast

On white

5.30

#BD3D54 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.96

#BD3D54 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3D54

5.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3D54	#FFFFFF	#000000	##FFFFFF
##BD3D54	1.00	5.30	3.96	5.30
#FFFFFF	5.30	1.00	21.00	1.00
#000000	3.96	21.00	1.00	21.00
##FFFFFF	5.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5B54

Deuteranopia (green-blind)

#7E7551

Tritanopia (blue-blind)

#CE2346

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd3d54;
/* rgb */ color: rgb(189, 61, 84);
/* oklch */ color: oklch(55.0% 0.163 13.9);

Tailwind

colors: {
  custom: {
    50: '#d77a83',
    500: '#bd3d54',
    950: '#000000',
  },
}

SCSS

$custom: #bd3d54;
$custom-light: #d77a83;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3d54",
  "rgb": {
    "r": 189,
    "g": 61,
    "b": 84
  },
  "hsl": {
    "h": 349.219,
    "s": 51.2,
    "l": 49.02
  },
  "oklch": {
    "l": 0.54954,
    "c": 0.16347,
    "h": 13.9
  },
  "luminance": 0.14796
}

Semantic roles & 50–950 ramp

primary

#BD3D54

secondary

#8DC9BE

accent

#DBC14D

background

#FEF7F8

surface

#FCEEEF

border

#D5C9CA

text

#160A0A

muted

#847C7C

Preview Lab

Preview with #BD3D54

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →