#BD3D51#BD3D51

#BD3D51 is a mid, vivid red. Relative luminance 0.147; OKLCH L 54.9% C 0.163 H 15.3°. Best body text is #FFFFFF at 5.32:1 contrast (WCAG AA passes).

Color values

HEX	#BD3D51
RGB	rgb(189, 61, 81)
HSL	hsl(351, 51%, 49%)
HSV	hsv(351, 68%, 74%)
CMYK	cmyk(0%, 67.7%, 57.1%, 25.9%)
CIE-LAB	lab(45.30, 52.45, 17.42)
CIE-LCH	lch(45.30, 55.27, 18.37°)
OKLab	oklab(54.89% 0.1575 0.0432)
OKLCH	oklch(54.89% 0.163 15.3)
XYZ	xyz(24.1425, 14.7537, 9.3594)
Luminance	0.1475 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3D51 #3DBDA9

analogous

#BD3D91 #BD3D51 #BD693D

triadic

#BD3D51 #51BD3D #3D51BD

tetradic

#BD3D51 #91BD3D #3DBDA9 #693DBD

square

#BD3D51 #91BD3D #3DBDA9 #693DBD

split-complementary

#BD3D51 #3DBD69 #3D91BD

monochromatic

#601F29 #8F2E3D #BD3D51 #CE6979 #DD97A2

Accessibility & contrast

On white

5.32

#BD3D51 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.95

#BD3D51 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3D51

5.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3D51	#FFFFFF	#000000	##FFFFFF
##BD3D51	1.00	5.32	3.95	5.32
#FFFFFF	5.32	1.00	21.00	1.00
#000000	3.95	21.00	1.00	21.00
##FFFFFF	5.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5A51

Deuteranopia (green-blind)

#7E754E

Tritanopia (blue-blind)

#CF2245

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd3d51;
/* rgb */ color: rgb(189, 61, 81);
/* oklch */ color: oklch(54.9% 0.163 15.3);

Tailwind

colors: {
  custom: {
    50: '#d77a81',
    500: '#bd3d51',
    950: '#000000',
  },
}

SCSS

$custom: #bd3d51;
$custom-light: #d77a81;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3d51",
  "rgb": {
    "r": 189,
    "g": 61,
    "b": 81
  },
  "hsl": {
    "h": 350.625,
    "s": 51.2,
    "l": 49.02
  },
  "oklch": {
    "l": 0.54886,
    "c": 0.16334,
    "h": 15.3
  },
  "luminance": 0.1475
}

Semantic roles & 50–950 ramp

primary

#BD3D51

secondary

#8DC9C0

accent

#DBC54D

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A0A

muted

#847C7C

Preview Lab

Preview with #BD3D51

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →