#BD3D50#BD3D50

#BD3D50 is a mid, vivid red. Relative luminance 0.147; OKLCH L 54.9% C 0.163 H 15.8°. Best body text is #FFFFFF at 5.32:1 contrast (WCAG AA passes).

Color values

HEX	#BD3D50
RGB	rgb(189, 61, 80)
HSL	hsl(351, 51%, 49%)
HSV	hsv(351, 68%, 74%)
CMYK	cmyk(0%, 67.7%, 57.7%, 25.9%)
CIE-LAB	lab(45.27, 52.38, 18.00)
CIE-LCH	lch(45.27, 55.38, 18.97°)
OKLab	oklab(54.86% 0.1571 0.0445)
OKLCH	oklch(54.86% 0.163 15.8)
XYZ	xyz(24.1052, 14.7388, 9.1634)
Luminance	0.1474 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3D50 #3DBDAA

analogous

#BD3D90 #BD3D50 #BD6A3D

triadic

#BD3D50 #50BD3D #3D50BD

tetradic

#BD3D50 #90BD3D #3DBDAA #6A3DBD

square

#BD3D50 #90BD3D #3DBDAA #6A3DBD

split-complementary

#BD3D50 #3DBD6A #3D90BD

monochromatic

#601F29 #8F2E3C #BD3D50 #CE6978 #DD97A1

Accessibility & contrast

On white

5.32

#BD3D50 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.95

#BD3D50 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3D50

5.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3D50	#FFFFFF	#000000	##FFFFFF
##BD3D50	1.00	5.32	3.95	5.32
#FFFFFF	5.32	1.00	21.00	1.00
#000000	3.95	21.00	1.00	21.00
##FFFFFF	5.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5A50

Deuteranopia (green-blind)

#7E754D

Tritanopia (blue-blind)

#CF2145

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd3d50;
/* rgb */ color: rgb(189, 61, 80);
/* oklch */ color: oklch(54.9% 0.163 15.8);

Tailwind

colors: {
  custom: {
    50: '#d77a80',
    500: '#bd3d50',
    950: '#000000',
  },
}

SCSS

$custom: #bd3d50;
$custom-light: #d77a80;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3d50",
  "rgb": {
    "r": 189,
    "g": 61,
    "b": 80
  },
  "hsl": {
    "h": 351.094,
    "s": 51.2,
    "l": 49.02
  },
  "oklch": {
    "l": 0.54864,
    "c": 0.16331,
    "h": 15.8
  },
  "luminance": 0.14735
}

Semantic roles & 50–950 ramp

primary

#BD3D50

secondary

#8DC9C0

accent

#DBC64D

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A0A

muted

#847C7C

Preview Lab

Preview with #BD3D50

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →