#BD3D49#BD3D49

#BD3D49 is a mid, vivid red. Relative luminance 0.146; OKLCH L 54.7% C 0.163 H 19.1°. Best body text is #FFFFFF at 5.35:1 contrast (WCAG AA passes).

Color values

HEX	#BD3D49
RGB	rgb(189, 61, 73)
HSL	hsl(354, 51%, 49%)
HSV	hsv(354, 68%, 74%)
CMYK	cmyk(0%, 67.7%, 61.4%, 25.9%)
CIE-LAB	lab(45.14, 51.89, 22.09)
CIE-LCH	lch(45.14, 56.40, 23.06°)
OKLab	oklab(54.72% 0.1544 0.0535)
OKLCH	oklch(54.72% 0.163 19.1)
XYZ	xyz(23.8599, 14.6407, 7.8716)
Luminance	0.1464 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3D49 #3DBDB1

analogous

#BD3D89 #BD3D49 #BD713D

triadic

#BD3D49 #49BD3D #3D49BD

tetradic

#BD3D49 #89BD3D #3DBDB1 #713DBD

square

#BD3D49 #89BD3D #3DBDB1 #713DBD

split-complementary

#BD3D49 #3DBD71 #3D89BD

monochromatic

#601F25 #8F2E37 #BD3D49 #CE6972 #DD979E

Accessibility & contrast

On white

5.35

#BD3D49 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.93

#BD3D49 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3D49

5.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3D49	#FFFFFF	#000000	##FFFFFF
##BD3D49	1.00	5.35	3.93	5.35
#FFFFFF	5.35	1.00	21.00	1.00
#000000	3.93	21.00	1.00	21.00
##FFFFFF	5.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E5A49

Deuteranopia (green-blind)

#7F7546

Tritanopia (blue-blind)

#CF1F42

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd3d49;
/* rgb */ color: rgb(189, 61, 73);
/* oklch */ color: oklch(54.7% 0.163 19.1);

Tailwind

colors: {
  custom: {
    50: '#d87a7b',
    500: '#bd3d49',
    950: '#000000',
  },
}

SCSS

$custom: #bd3d49;
$custom-light: #d87a7b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3d49",
  "rgb": {
    "r": 189,
    "g": 61,
    "b": 73
  },
  "hsl": {
    "h": 354.375,
    "s": 51.2,
    "l": 49.02
  },
  "oklch": {
    "l": 0.54718,
    "c": 0.16338,
    "h": 19.1
  },
  "luminance": 0.14637
}

Semantic roles & 50–950 ramp

primary

#BD3D49

secondary

#8DC9C3

accent

#DBCD4D

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BD3D49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →