#BD3D44#BD3D44

#BD3D44 is a mid, vivid red. Relative luminance 0.146; OKLCH L 54.6% C 0.164 H 21.4°. Best body text is #FFFFFF at 5.36:1 contrast (WCAG AA passes).

Color values

HEX	#BD3D44
RGB	rgb(189, 61, 68)
HSL	hsl(357, 51%, 49%)
HSV	hsv(357, 68%, 74%)
CMYK	cmyk(0%, 67.7%, 64%, 25.9%)
CIE-LAB	lab(45.05, 51.57, 25.01)
CIE-LCH	lch(45.05, 57.31, 25.87°)
OKLab	oklab(54.62% 0.1524 0.0597)
OKLCH	oklch(54.62% 0.164 21.4)
XYZ	xyz(23.7008, 14.5770, 7.0334)
Luminance	0.1457 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3D44 #3DBDB6

analogous

#BD3D84 #BD3D44 #BD763D

triadic

#BD3D44 #44BD3D #3D44BD

tetradic

#BD3D44 #84BD3D #3DBDB6 #763DBD

square

#BD3D44 #84BD3D #3DBDB6 #763DBD

split-complementary

#BD3D44 #3DBD76 #3D84BD

monochromatic

#601F23 #8F2E33 #BD3D44 #CE696E #DD979B

Accessibility & contrast

On white

5.36

#BD3D44 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.91

#BD3D44 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3D44

5.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3D44	#FFFFFF	#000000	##FFFFFF
##BD3D44	1.00	5.36	3.91	5.36
#FFFFFF	5.36	1.00	21.00	1.00
#000000	3.91	21.00	1.00	21.00
##FFFFFF	5.36	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5943

Deuteranopia (green-blind)

#7F7540

Tritanopia (blue-blind)

#CF1D41

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd3d44;
/* rgb */ color: rgb(189, 61, 68);
/* oklch */ color: oklch(54.6% 0.164 21.4);

Tailwind

colors: {
  custom: {
    50: '#d87a78',
    500: '#bd3d44',
    950: '#000000',
  },
}

SCSS

$custom: #bd3d44;
$custom-light: #d87a78;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3d44",
  "rgb": {
    "r": 189,
    "g": 61,
    "b": 68
  },
  "hsl": {
    "h": 356.719,
    "s": 51.2,
    "l": 49.02
  },
  "oklch": {
    "l": 0.54623,
    "c": 0.16368,
    "h": 21.4
  },
  "luminance": 0.14574
}

Semantic roles & 50–950 ramp

primary

#BD3D44

secondary

#8DC9C6

accent

#DBD34D

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD3D44

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →