#BD3D43#BD3D43

#BD3D43 is a mid, vivid red. Relative luminance 0.146; OKLCH L 54.6% C 0.164 H 21.8°. Best body text is #FFFFFF at 5.37:1 contrast (WCAG AA passes).

Color values

HEX	#BD3D43
RGB	rgb(189, 61, 67)
HSL	hsl(357, 51%, 49%)
HSV	hsv(357, 68%, 74%)
CMYK	cmyk(0%, 67.7%, 64.6%, 25.9%)
CIE-LAB	lab(45.03, 51.51, 25.59)
CIE-LCH	lch(45.03, 57.51, 26.42°)
OKLab	oklab(54.61% 0.152 0.0609)
OKLCH	oklch(54.61% 0.164 21.8)
XYZ	xyz(23.6705, 14.5649, 6.8740)
Luminance	0.1456 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3D43 #3DBDB7

analogous

#BD3D83 #BD3D43 #BD773D

triadic

#BD3D43 #43BD3D #3D43BD

tetradic

#BD3D43 #83BD3D #3DBDB7 #773DBD

square

#BD3D43 #83BD3D #3DBDB7 #773DBD

split-complementary

#BD3D43 #3DBD77 #3D83BD

monochromatic

#601F22 #8F2E33 #BD3D43 #CE696D #DD979A

Accessibility & contrast

On white

5.37

#BD3D43 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.91

#BD3D43 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3D43

5.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3D43	#FFFFFF	#000000	##FFFFFF
##BD3D43	1.00	5.37	3.91	5.37
#FFFFFF	5.37	1.00	21.00	1.00
#000000	3.91	21.00	1.00	21.00
##FFFFFF	5.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5942

Deuteranopia (green-blind)

#80753F

Tritanopia (blue-blind)

#CF1C40

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd3d43;
/* rgb */ color: rgb(189, 61, 67);
/* oklch */ color: oklch(54.6% 0.164 21.8);

Tailwind

colors: {
  custom: {
    50: '#d87a77',
    500: '#bd3d43',
    950: '#000000',
  },
}

SCSS

$custom: #bd3d43;
$custom-light: #d87a77;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3d43",
  "rgb": {
    "r": 189,
    "g": 61,
    "b": 67
  },
  "hsl": {
    "h": 357.188,
    "s": 51.2,
    "l": 49.02
  },
  "oklch": {
    "l": 0.54605,
    "c": 0.16376,
    "h": 21.8
  },
  "luminance": 0.14562
}

Semantic roles & 50–950 ramp

primary

#BD3D43

secondary

#8DC9C6

accent

#DBD44D

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD3D43

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →