#BD3D41#BD3D41

#BD3D41 is a mid, vivid red. Relative luminance 0.145; OKLCH L 54.6% C 0.164 H 22.7°. Best body text is #FFFFFF at 5.37:1 contrast (WCAG AA passes).

Color values

HEX	#BD3D41
RGB	rgb(189, 61, 65)
HSL	hsl(358, 51%, 49%)
HSV	hsv(358, 68%, 74%)
CMYK	cmyk(0%, 67.7%, 65.6%, 25.9%)
CIE-LAB	lab(45.00, 51.39, 26.75)
CIE-LCH	lch(45.00, 57.93, 27.50°)
OKLab	oklab(54.57% 0.1512 0.0633)
OKLCH	oklch(54.57% 0.164 22.7)
XYZ	xyz(23.6116, 14.5413, 6.5634)
Luminance	0.1454 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3D41 #3DBDB9

analogous

#BD3D81 #BD3D41 #BD793D

triadic

#BD3D41 #41BD3D #3D41BD

tetradic

#BD3D41 #81BD3D #3DBDB9 #793DBD

square

#BD3D41 #81BD3D #3DBDB9 #793DBD

split-complementary

#BD3D41 #3DBD79 #3D81BD

monochromatic

#601F21 #8F2E31 #BD3D41 #CE696C #DD9799

Accessibility & contrast

On white

5.37

#BD3D41 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.91

#BD3D41 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3D41

5.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3D41	#FFFFFF	#000000	##FFFFFF
##BD3D41	1.00	5.37	3.91	5.37
#FFFFFF	5.37	1.00	21.00	1.00
#000000	3.91	21.00	1.00	21.00
##FFFFFF	5.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#605940

Deuteranopia (green-blind)

#80753D

Tritanopia (blue-blind)

#CF1C40

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3d41;
/* rgb */ color: rgb(189, 61, 65);
/* oklch */ color: oklch(54.6% 0.164 22.7);

Tailwind

colors: {
  custom: {
    50: '#d87a75',
    500: '#bd3d41',
    950: '#000000',
  },
}

SCSS

$custom: #bd3d41;
$custom-light: #d87a75;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3d41",
  "rgb": {
    "r": 189,
    "g": 61,
    "b": 65
  },
  "hsl": {
    "h": 358.125,
    "s": 51.2,
    "l": 49.02
  },
  "oklch": {
    "l": 0.5457,
    "c": 0.16395,
    "h": 22.7
  },
  "luminance": 0.14538
}

Semantic roles & 50–950 ramp

primary

#BD3D41

secondary

#8DC9C7

accent

#DBD64D

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD3D41

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →