#BD3D40#BD3D40

#BD3D40 is a mid, vivid red. Relative luminance 0.145; OKLCH L 54.6% C 0.164 H 23.1°. Best body text is #FFFFFF at 5.38:1 contrast (WCAG AA passes).

Color values

HEX	#BD3D40
RGB	rgb(189, 61, 64)
HSL	hsl(359, 51%, 49%)
HSV	hsv(359, 68%, 74%)
CMYK	cmyk(0%, 67.7%, 66.1%, 25.9%)
CIE-LAB	lab(44.98, 51.33, 27.33)
CIE-LCH	lch(44.98, 58.15, 28.03°)
OKLab	oklab(54.55% 0.1509 0.0645)
OKLCH	oklch(54.55% 0.164 23.1)
XYZ	xyz(23.5829, 14.5298, 6.4122)
Luminance	0.1453 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3D40 #3DBDBA

analogous

#BD3D80 #BD3D40 #BD7A3D

triadic

#BD3D40 #40BD3D #3D40BD

tetradic

#BD3D40 #80BD3D #3DBDBA #7A3DBD

square

#BD3D40 #80BD3D #3DBDBA #7A3DBD

split-complementary

#BD3D40 #3DBD7A #3D80BD

monochromatic

#601F21 #8F2E30 #BD3D40 #CE696B #DD9799

Accessibility & contrast

On white

5.38

#BD3D40 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.91

#BD3D40 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3D40

5.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3D40	#FFFFFF	#000000	##FFFFFF
##BD3D40	1.00	5.38	3.91	5.38
#FFFFFF	5.38	1.00	21.00	1.00
#000000	3.91	21.00	1.00	21.00
##FFFFFF	5.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#60593F

Deuteranopia (green-blind)

#80753C

Tritanopia (blue-blind)

#CF1B3F

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3d40;
/* rgb */ color: rgb(189, 61, 64);
/* oklch */ color: oklch(54.6% 0.164 23.1);

Tailwind

colors: {
  custom: {
    50: '#d87a75',
    500: '#bd3d40',
    950: '#000000',
  },
}

SCSS

$custom: #bd3d40;
$custom-light: #d87a75;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3d40",
  "rgb": {
    "r": 189,
    "g": 61,
    "b": 64
  },
  "hsl": {
    "h": 358.594,
    "s": 51.2,
    "l": 49.02
  },
  "oklch": {
    "l": 0.54553,
    "c": 0.16405,
    "h": 23.1
  },
  "luminance": 0.14526
}

Semantic roles & 50–950 ramp

primary

#BD3D40

secondary

#8DC9C8

accent

#DBD74D

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD3D40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →