#BD3D3C#BD3D3C
#BD3D3C is a mid, vivid red. Relative luminance 0.145; OKLCH L 54.5% C 0.165 H 24.8°. Best body text is #FFFFFF at 5.39:1 contrast (WCAG AA passes).
Color values
| HEX | #BD3D3C |
|---|---|
| RGB | rgb(189, 61, 60) |
| HSL | hsl(0, 52%, 49%) |
| HSV | hsv(0, 68%, 74%) |
| CMYK | cmyk(0%, 67.7%, 68.3%, 25.9%) |
| CIE-LAB | lab(44.92, 51.11, 29.64) |
| CIE-LCH | lch(44.92, 59.08, 30.11°) |
| OKLab | oklab(54.49% 0.1493 0.069) |
| OKLCH | oklch(54.49% 0.165 24.8) |
| XYZ | xyz(23.4731, 14.4859, 5.8341) |
| Luminance | 0.1448 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 0.81
Reddish
#C44240
ΔE00 1.99
Dusty Red
#B9484E
ΔE00 4.47
Cardinal
#C41E3A
ΔE00 4.82
Cherry (survey)
#CF0234
ΔE00 5.29
Lipstick Red
#C0022F
ΔE00 5.97
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD3D3C #3CBCBD
analogous
#BD3C7C #BD3D3C #BD7E3C
triadic
#BD3D3C #3CBD3D #3D3CBD
tetradic
#BD3D3C #7CBD3C #3CBCBD #7E3CBD
square
#BD3D3C #7CBD3C #3CBCBD #7E3CBD
split-complementary
#BD3D3C #3CBD7E #3C7CBD
monochromatic
#601F1F #8F2E2D #BD3D3C #CF6867 #DE9696
Accessibility & contrast
On white
5.39
#BD3D3C on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.90
#BD3D3C on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD3D3C
5.39:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD3D3C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD3D3C | 1.00 | 5.39 | 3.90 | 5.39 |
| #FFFFFF | 5.39 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.90 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.39 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#60593B
Deuteranopia (green-blind)
#807438
Tritanopia (blue-blind)
#CF1A3E
Achromatopsia (no color)
#6A6A6A
Design tokens & code
CSS
--color: #bd3d3c; /* rgb */ color: rgb(189, 61, 60); /* oklch */ color: oklch(54.5% 0.165 24.8);
Tailwind
colors: {
custom: {
50: '#d87a72',
500: '#bd3d3c',
950: '#000000',
},
}SCSS
$custom: #bd3d3c; $custom-light: #d87a72; $custom-dark: #000000;
JSON
{
"hex": "#bd3d3c",
"rgb": {
"r": 189,
"g": 61,
"b": 60
},
"hsl": {
"h": 0.465,
"s": 51.807,
"l": 48.824
},
"oklch": {
"l": 0.54487,
"c": 0.16452,
"h": 24.8
},
"luminance": 0.14483
}Semantic roles & 50–950 ramp
primary
#BD3D3C
secondary
#8CC9C9
accent
#DADB4D
background
#FEF7F6
surface
#FCEEEC
border
#D5C9C7
text
#160A08
muted
#847C7B