#BD3D31#BD3D31

#BD3D31 is a mid, vivid red. Relative luminance 0.144; OKLCH L 54.3% C 0.166 H 29.0°. Best body text is #FFFFFF at 5.42:1 contrast (WCAG AA passes).

Color values

HEX	#BD3D31
RGB	rgb(189, 61, 49)
HSL	hsl(5, 59%, 47%)
HSV	hsv(5, 74%, 74%)
CMYK	cmyk(0%, 67.7%, 74.1%, 25.9%)
CIE-LAB	lab(44.78, 50.57, 35.85)
CIE-LCH	lch(44.78, 61.99, 35.33°)
OKLab	oklab(54.33% 0.1454 0.0806)
OKLCH	oklch(54.33% 0.166 29)
XYZ	xyz(23.2120, 14.3815, 4.4588)
Luminance	0.1438 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3D31 #31B1BD

analogous

#BD316B #BD3D31 #BD8331

triadic

#BD3D31 #31BD3D #3D31BD

tetradic

#BD3D31 #6BBD31 #31B1BD #8331BD

square

#BD3D31 #6BBD31 #31B1BD #8331BD

split-complementary

#BD3D31 #31BD83 #316BBD

monochromatic

#5C1E18 #8C2D24 #BD3D31 #D46258 #E09088

Accessibility & contrast

On white

5.42

#BD3D31 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.88

#BD3D31 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3D31

5.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3D31	#FFFFFF	#000000	##FFFFFF
##BD3D31	1.00	5.42	3.88	5.42
#FFFFFF	5.42	1.00	21.00	1.00
#000000	3.88	21.00	1.00	21.00
##FFFFFF	5.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#61582F

Deuteranopia (green-blind)

#81742D

Tritanopia (blue-blind)

#D0163B

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3d31;
/* rgb */ color: rgb(189, 61, 49);
/* oklch */ color: oklch(54.3% 0.166 29.0);

Tailwind

colors: {
  custom: {
    50: '#d97a6a',
    500: '#bd3d31',
    950: '#000000',
  },
}

SCSS

$custom: #bd3d31;
$custom-light: #d97a6a;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3d31",
  "rgb": {
    "r": 189,
    "g": 61,
    "b": 49
  },
  "hsl": {
    "h": 5.143,
    "s": 58.824,
    "l": 46.667
  },
  "oklch": {
    "l": 0.5433,
    "c": 0.16622,
    "h": 29
  },
  "luminance": 0.14378
}

Semantic roles & 50–950 ramp

primary

#BD3D31

secondary

#80C4CA

accent

#D5E246

background

#FEF7F6

surface

#FDEEEB

border

#D5C9C6

text

#160A06

muted

#847C7A

Preview Lab

Preview with #BD3D31

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →