#BD3D28#BD3D28

#BD3D28 is a mid, vivid red. Relative luminance 0.143; OKLCH L 54.2% C 0.168 H 31.9°. Best body text is #FFFFFF at 5.44:1 contrast (WCAG AA passes).

Color values

HEX	#BD3D28
RGB	rgb(189, 61, 40)
HSL	hsl(8, 65%, 45%)
HSV	hsv(8, 79%, 74%)
CMYK	cmyk(0%, 67.7%, 78.8%, 25.9%)
CIE-LAB	lab(44.68, 50.22, 40.69)
CIE-LCH	lch(44.68, 64.63, 39.01°)
OKLab	oklab(54.23% 0.1425 0.0887)
OKLCH	oklch(54.23% 0.168 31.9)
XYZ	xyz(23.0406, 14.3129, 3.5565)
Luminance	0.1431 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3D28 #28A8BD

analogous

#BD285E #BD3D28 #BD8728

triadic

#BD3D28 #28BD3D #3D28BD

tetradic

#BD3D28 #5EBD28 #28A8BD #8728BD

square

#BD3D28 #5EBD28 #28A8BD #8728BD

split-complementary

#BD3D28 #28BD87 #285EBD

monochromatic

#581C13 #8A2D1D #BD3D28 #D95E4A #E38B7C

Accessibility & contrast

On white

5.44

#BD3D28 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.86

#BD3D28 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3D28

5.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3D28	#FFFFFF	#000000	##FFFFFF
##BD3D28	1.00	5.44	3.86	5.44
#FFFFFF	5.44	1.00	21.00	1.00
#000000	3.86	21.00	1.00	21.00
##FFFFFF	5.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#625825

Deuteranopia (green-blind)

#827423

Tritanopia (blue-blind)

#D01339

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3d28;
/* rgb */ color: rgb(189, 61, 40);
/* oklch */ color: oklch(54.2% 0.168 31.9);

Tailwind

colors: {
  custom: {
    50: '#da7a64',
    500: '#bd3d28',
    950: '#000000',
  },
}

SCSS

$custom: #bd3d28;
$custom-light: #da7a64;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3d28",
  "rgb": {
    "r": 189,
    "g": 61,
    "b": 40
  },
  "hsl": {
    "h": 8.456,
    "s": 65.066,
    "l": 44.902
  },
  "oklch": {
    "l": 0.54227,
    "c": 0.16784,
    "h": 31.9
  },
  "luminance": 0.1431
}

Semantic roles & 50–950 ramp

primary

#BD3D28

secondary

#75BFCB

accent

#D0E840

background

#FEF7F6

surface

#FDEEEB

border

#D5C9C6

text

#160A05

muted

#847C7A

Preview Lab

Preview with #BD3D28

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →