#BD3D24#BD3D24

#BD3D24 is a mid, vivid red. Relative luminance 0.143; OKLCH L 54.2% C 0.169 H 33.0°. Best body text is #FFFFFF at 5.44:1 contrast (WCAG AA passes).

Color values

HEX	#BD3D24
RGB	rgb(189, 61, 36)
HSL	hsl(10, 68%, 44%)
HSV	hsv(10, 81%, 74%)
CMYK	cmyk(0%, 67.7%, 81%, 25.9%)
CIE-LAB	lab(44.64, 50.08, 42.73)
CIE-LCH	lch(44.64, 65.83, 40.47°)
OKLab	oklab(54.19% 0.1413 0.0919)
OKLCH	oklch(54.19% 0.169 33)
XYZ	xyz(22.9761, 14.2871, 3.2166)
Luminance	0.1428 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3D24 #24A4BD

analogous

#BD2458 #BD3D24 #BD8A24

triadic

#BD3D24 #24BD3D #3D24BD

tetradic

#BD3D24 #58BD24 #24A4BD #8A24BD

square

#BD3D24 #58BD24 #24A4BD #8A24BD

split-complementary

#BD3D24 #24BD8A #2458BD

monochromatic

#561C10 #8A2C1A #BD3D24 #DB5C43 #E58876

Accessibility & contrast

On white

5.44

#BD3D24 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.86

#BD3D24 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3D24

5.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3D24	#FFFFFF	#000000	##FFFFFF
##BD3D24	1.00	5.44	3.86	5.44
#FFFFFF	5.44	1.00	21.00	1.00
#000000	3.86	21.00	1.00	21.00
##FFFFFF	5.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#625820

Deuteranopia (green-blind)

#82741E

Tritanopia (blue-blind)

#D01238

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3d24;
/* rgb */ color: rgb(189, 61, 36);
/* oklch */ color: oklch(54.2% 0.169 33.0);

Tailwind

colors: {
  custom: {
    50: '#da7961',
    500: '#bd3d24',
    950: '#000000',
  },
}

SCSS

$custom: #bd3d24;
$custom-light: #da7961;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3d24",
  "rgb": {
    "r": 189,
    "g": 61,
    "b": 36
  },
  "hsl": {
    "h": 9.804,
    "s": 68,
    "l": 44.118
  },
  "oklch": {
    "l": 0.54188,
    "c": 0.16857,
    "h": 33
  },
  "luminance": 0.14284
}

Semantic roles & 50–950 ramp

primary

#BD3D24

secondary

#70BDCC

accent

#CEEB3D

background

#FEF7F5

surface

#FDEEEA

border

#D5C9C6

text

#170A05

muted

#857C79

Preview Lab

Preview with #BD3D24

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →