#BD3C49#BD3C49

#BD3C49 is a mid, vivid red. Relative luminance 0.145; OKLCH L 54.6% C 0.164 H 18.8°. Best body text is #FFFFFF at 5.38:1 contrast (WCAG AA passes).

Color values

HEX	#BD3C49
RGB	rgb(189, 60, 73)
HSL	hsl(354, 52%, 49%)
HSV	hsv(354, 68%, 74%)
CMYK	cmyk(0%, 68.3%, 61.4%, 25.9%)
CIE-LAB	lab(44.99, 52.29, 21.90)
CIE-LCH	lch(44.99, 56.69, 22.73°)
OKLab	oklab(54.61% 0.1557 0.0531)
OKLCH	oklch(54.61% 0.164 18.8)
XYZ	xyz(23.8071, 14.5349, 7.8539)
Luminance	0.1453 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3C49 #3CBDB0

analogous

#BD3C8A #BD3C49 #BD703C

triadic

#BD3C49 #49BD3C #3C49BD

tetradic

#BD3C49 #8ABD3C #3CBDB0 #703CBD

square

#BD3C49 #8ABD3C #3CBDB0 #703CBD

split-complementary

#BD3C49 #3CBD70 #3C8ABD

monochromatic

#601F25 #8F2D37 #BD3C49 #CF6772 #DE969D

Accessibility & contrast

On white

5.38

#BD3C49 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.91

#BD3C49 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3C49

5.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3C49	#FFFFFF	#000000	##FFFFFF
##BD3C49	1.00	5.38	3.91	5.38
#FFFFFF	5.38	1.00	21.00	1.00
#000000	3.91	21.00	1.00	21.00
##FFFFFF	5.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E5949

Deuteranopia (green-blind)

#7F7446

Tritanopia (blue-blind)

#CF1D42

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3c49;
/* rgb */ color: rgb(189, 60, 73);
/* oklch */ color: oklch(54.6% 0.164 18.8);

Tailwind

colors: {
  custom: {
    50: '#d87a7b',
    500: '#bd3c49',
    950: '#000000',
  },
}

SCSS

$custom: #bd3c49;
$custom-light: #d87a7b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3c49",
  "rgb": {
    "r": 189,
    "g": 60,
    "b": 73
  },
  "hsl": {
    "h": 353.953,
    "s": 51.807,
    "l": 48.824
  },
  "oklch": {
    "l": 0.54608,
    "c": 0.16445,
    "h": 18.8
  },
  "luminance": 0.14532
}

Semantic roles & 50–950 ramp

primary

#BD3C49

secondary

#8CC9C3

accent

#DBCD4D

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BD3C49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →