#BD3C48#BD3C48

#BD3C48 is a mid, vivid red. Relative luminance 0.145; OKLCH L 54.6% C 0.164 H 19.3°. Best body text is #FFFFFF at 5.38:1 contrast (WCAG AA passes).

Color values

HEX	#BD3C48
RGB	rgb(189, 60, 72)
HSL	hsl(354, 52%, 49%)
HSV	hsv(354, 68%, 74%)
CMYK	cmyk(0%, 68.3%, 61.9%, 25.9%)
CIE-LAB	lab(44.97, 52.22, 22.49)
CIE-LCH	lch(44.97, 56.86, 23.30°)
OKLab	oklab(54.59% 0.1553 0.0543)
OKLCH	oklch(54.59% 0.164 19.3)
XYZ	xyz(23.7742, 14.5217, 7.6807)
Luminance	0.1452 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3C48 #3CBDB1

analogous

#BD3C89 #BD3C48 #BD713C

triadic

#BD3C48 #48BD3C #3C48BD

tetradic

#BD3C48 #89BD3C #3CBDB1 #713CBD

square

#BD3C48 #89BD3C #3CBDB1 #713CBD

split-complementary

#BD3C48 #3CBD71 #3C89BD

monochromatic

#601F25 #8F2D36 #BD3C48 #CF6771 #DE969C

Accessibility & contrast

On white

5.38

#BD3C48 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.90

#BD3C48 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3C48

5.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3C48	#FFFFFF	#000000	##FFFFFF
##BD3C48	1.00	5.38	3.90	5.38
#FFFFFF	5.38	1.00	21.00	1.00
#000000	3.90	21.00	1.00	21.00
##FFFFFF	5.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E5948

Deuteranopia (green-blind)

#7F7445

Tritanopia (blue-blind)

#CF1C41

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3c48;
/* rgb */ color: rgb(189, 60, 72);
/* oklch */ color: oklch(54.6% 0.164 19.3);

Tailwind

colors: {
  custom: {
    50: '#d87a7a',
    500: '#bd3c48',
    950: '#000000',
  },
}

SCSS

$custom: #bd3c48;
$custom-light: #d87a7a;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3c48",
  "rgb": {
    "r": 189,
    "g": 60,
    "b": 72
  },
  "hsl": {
    "h": 354.419,
    "s": 51.807,
    "l": 48.824
  },
  "oklch": {
    "l": 0.54588,
    "c": 0.16449,
    "h": 19.3
  },
  "luminance": 0.14518
}

Semantic roles & 50–950 ramp

primary

#BD3C48

secondary

#8CC9C3

accent

#DBCE4D

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BD3C48

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →