#BD3C44#BD3C44

#BD3C44 is a mid, vivid red. Relative luminance 0.145; OKLCH L 54.5% C 0.165 H 21.1°. Best body text is #FFFFFF at 5.39:1 contrast (WCAG AA passes).

Color values

HEX	#BD3C44
RGB	rgb(189, 60, 68)
HSL	hsl(356, 52%, 49%)
HSV	hsv(356, 68%, 74%)
CMYK	cmyk(0%, 68.3%, 64%, 25.9%)
CIE-LAB	lab(44.90, 51.97, 24.82)
CIE-LCH	lch(44.90, 57.59, 25.53°)
OKLab	oklab(54.51% 0.1537 0.0593)
OKLCH	oklch(54.51% 0.165 21.1)
XYZ	xyz(23.6479, 14.4712, 7.0157)
Luminance	0.1447 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3C44 #3CBDB5

analogous

#BD3C85 #BD3C44 #BD753C

triadic

#BD3C44 #44BD3C #3C44BD

tetradic

#BD3C44 #85BD3C #3CBDB5 #753CBD

square

#BD3C44 #85BD3C #3CBDB5 #753CBD

split-complementary

#BD3C44 #3CBD75 #3C85BD

monochromatic

#601F23 #8F2D33 #BD3C44 #CF676E #DE969A

Accessibility & contrast

On white

5.39

#BD3C44 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.89

#BD3C44 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3C44

5.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3C44	#FFFFFF	#000000	##FFFFFF
##BD3C44	1.00	5.39	3.89	5.39
#FFFFFF	5.39	1.00	21.00	1.00
#000000	3.89	21.00	1.00	21.00
##FFFFFF	5.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5943

Deuteranopia (green-blind)

#7F7440

Tritanopia (blue-blind)

#CF1B40

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3c44;
/* rgb */ color: rgb(189, 60, 68);
/* oklch */ color: oklch(54.5% 0.165 21.1);

Tailwind

colors: {
  custom: {
    50: '#d87a77',
    500: '#bd3c44',
    950: '#000000',
  },
}

SCSS

$custom: #bd3c44;
$custom-light: #d87a77;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3c44",
  "rgb": {
    "r": 189,
    "g": 60,
    "b": 68
  },
  "hsl": {
    "h": 356.279,
    "s": 51.807,
    "l": 48.824
  },
  "oklch": {
    "l": 0.54513,
    "c": 0.16472,
    "h": 21.1
  },
  "luminance": 0.14468
}

Semantic roles & 50–950 ramp

primary

#BD3C44

secondary

#8CC9C5

accent

#DBD24D

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD3C44

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →