#BD3C40#BD3C40

#BD3C40 is a mid, vivid red. Relative luminance 0.144; OKLCH L 54.4% C 0.165 H 22.8°. Best body text is #FFFFFF at 5.41:1 contrast (WCAG AA passes).

Color values

HEX	#BD3C40
RGB	rgb(189, 60, 64)
HSL	hsl(358, 52%, 49%)
HSV	hsv(358, 68%, 74%)
CMYK	cmyk(0%, 68.3%, 66.1%, 25.9%)
CIE-LAB	lab(44.84, 51.73, 27.15)
CIE-LCH	lch(44.84, 58.42, 27.69°)
OKLab	oklab(54.44% 0.1521 0.0641)
OKLCH	oklch(54.44% 0.165 22.8)
XYZ	xyz(23.5300, 14.4241, 6.3946)
Luminance	0.1442 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3C40 #3CBDB9

analogous

#BD3C81 #BD3C40 #BD793C

triadic

#BD3C40 #40BD3C #3C40BD

tetradic

#BD3C40 #81BD3C #3CBDB9 #793CBD

square

#BD3C40 #81BD3C #3CBDB9 #793CBD

split-complementary

#BD3C40 #3CBD79 #3C81BD

monochromatic

#601F21 #8F2D30 #BD3C40 #CF676B #DE9698

Accessibility & contrast

On white

5.41

#BD3C40 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.88

#BD3C40 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3C40

5.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3C40	#FFFFFF	#000000	##FFFFFF
##BD3C40	1.00	5.41	3.88	5.41
#FFFFFF	5.41	1.00	21.00	1.00
#000000	3.88	21.00	1.00	21.00
##FFFFFF	5.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F593F

Deuteranopia (green-blind)

#80743C

Tritanopia (blue-blind)

#CF193F

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3c40;
/* rgb */ color: rgb(189, 60, 64);
/* oklch */ color: oklch(54.4% 0.165 22.8);

Tailwind

colors: {
  custom: {
    50: '#d87975',
    500: '#bd3c40',
    950: '#000000',
  },
}

SCSS

$custom: #bd3c40;
$custom-light: #d87975;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3c40",
  "rgb": {
    "r": 189,
    "g": 60,
    "b": 64
  },
  "hsl": {
    "h": 358.14,
    "s": 51.807,
    "l": 48.824
  },
  "oklch": {
    "l": 0.54442,
    "c": 0.16506,
    "h": 22.8
  },
  "luminance": 0.14421
}

Semantic roles & 50–950 ramp

primary

#BD3C40

secondary

#8CC9C7

accent

#DBD74D

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD3C40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →