#BD3C35#BD3C35

#BD3C35 is a mid, vivid red. Relative luminance 0.143; OKLCH L 54.3% C 0.167 H 27.2°. Best body text is #FFFFFF at 5.44:1 contrast (WCAG AA passes).

Color values

HEX	#BD3C35
RGB	rgb(189, 60, 53)
HSL	hsl(3, 56%, 47%)
HSV	hsv(3, 72%, 74%)
CMYK	cmyk(0%, 68.3%, 72%, 25.9%)
CIE-LAB	lab(44.68, 51.16, 33.45)
CIE-LCH	lch(44.68, 61.12, 33.18°)
OKLab	oklab(54.27% 0.148 0.0762)
OKLCH	oklch(54.27% 0.167 27.2)
XYZ	xyz(23.2473, 14.3110, 4.9057)
Luminance	0.1431 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3C35 #35B6BD

analogous

#BD3572 #BD3C35 #BD8035

triadic

#BD3C35 #35BD3C #3C35BD

tetradic

#BD3C35 #72BD35 #35B6BD #8035BD

square

#BD3C35 #72BD35 #35B6BD #8035BD

split-complementary

#BD3C35 #35BD80 #3572BD

monochromatic

#5D1E1A #8D2D28 #BD3C35 #D2635D #DF918D

Accessibility & contrast

On white

5.44

#BD3C35 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.86

#BD3C35 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3C35

5.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3C35	#FFFFFF	#000000	##FFFFFF
##BD3C35	1.00	5.44	3.86	5.44
#FFFFFF	5.44	1.00	21.00	1.00
#000000	3.86	21.00	1.00	21.00
##FFFFFF	5.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#605833

Deuteranopia (green-blind)

#817431

Tritanopia (blue-blind)

#D0153C

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3c35;
/* rgb */ color: rgb(189, 60, 53);
/* oklch */ color: oklch(54.3% 0.167 27.2);

Tailwind

colors: {
  custom: {
    50: '#d9796d',
    500: '#bd3c35',
    950: '#000000',
  },
}

SCSS

$custom: #bd3c35;
$custom-light: #d9796d;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3c35",
  "rgb": {
    "r": 189,
    "g": 60,
    "b": 53
  },
  "hsl": {
    "h": 3.088,
    "s": 56.198,
    "l": 47.451
  },
  "oklch": {
    "l": 0.54271,
    "c": 0.16651,
    "h": 27.2
  },
  "luminance": 0.14308
}

Semantic roles & 50–950 ramp

primary

#BD3C35

secondary

#84C6CA

accent

#D8DF48

background

#FEF7F6

surface

#FDEEEB

border

#D5C9C6

text

#160A07

muted

#847C7A

Preview Lab

Preview with #BD3C35

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →