#BD3C34#BD3C34

#BD3C34 is a mid, vivid red. Relative luminance 0.143; OKLCH L 54.3% C 0.167 H 27.6°. Best body text is #FFFFFF at 5.44:1 contrast (WCAG AA passes).

Color values

HEX#BD3C34
RGBrgb(189, 60, 52)
HSLhsl(4, 57%, 47%)
HSVhsv(4, 72%, 74%)
CMYKcmyk(0%, 68.3%, 72.5%, 25.9%)
CIE-LABlab(44.66, 51.11, 34.01)
CIE-LCHlch(44.66, 61.39, 33.64°)
OKLaboklab(54.26% 0.1477 0.0772)
OKLCHoklch(54.26% 0.167 27.6)
XYZxyz(23.2245, 14.3019, 4.7858)
Luminance0.1430 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD3C34 #34B5BD
analogous
#BD3470 #BD3C34 #BD8134
triadic
#BD3C34 #34BD3C #3C34BD
tetradic
#BD3C34 #70BD34 #34B5BD #8134BD
square
#BD3C34 #70BD34 #34B5BD #8134BD
split-complementary
#BD3C34 #34BD81 #3470BD
monochromatic
#5D1E1A #8D2D27 #BD3C34 #D2635C #DF918C

Accessibility & contrast

On white

5.44
#BD3C34 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.86
#BD3C34 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3C34
5.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD3C34#FFFFFF#000000##FFFFFF
##BD3C341.005.443.865.44
#FFFFFF5.441.0021.001.00
#0000003.8621.001.0021.00
##FFFFFF5.441.0021.001.00

Color blindness preview

Protanopia (red-blind)
#605832
Deuteranopia (green-blind)
#817430
Tritanopia (blue-blind)
#D0143B
Achromatopsia (no color)
#6A6A6A

Design tokens & code

CSS
--color: #bd3c34;
/* rgb */ color: rgb(189, 60, 52);
/* oklch */ color: oklch(54.3% 0.167 27.6);
Tailwind
colors: {
  custom: {
    50: '#d9796c',
    500: '#bd3c34',
    950: '#000000',
  },
}
SCSS
$custom: #bd3c34;
$custom-light: #d9796c;
$custom-dark: #000000;
JSON
{
  "hex": "#bd3c34",
  "rgb": {
    "r": 189,
    "g": 60,
    "b": 52
  },
  "hsl": {
    "h": 3.504,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.54257,
    "c": 0.16666,
    "h": 27.6
  },
  "luminance": 0.14298
}

Semantic roles & 50–950 ramp

primary
#BD3C34
secondary
#83C6CA
accent
#D7E048
background
#FEF7F6
surface
#FDEEEB
border
#D5C9C6
text
#160A07
muted
#847C7A

Preview Lab

Preview with #BD3C34

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD3C34 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva