#BD3B54#BD3B54

#BD3B54 is a mid, vivid red. Relative luminance 0.146; OKLCH L 54.7% C 0.166 H 13.3°. Best body text is #FFFFFF at 5.36:1 contrast (WCAG AA passes).

Color values

HEX	#BD3B54
RGB	rgb(189, 59, 84)
HSL	hsl(348, 52%, 49%)
HSV	hsv(348, 69%, 74%)
CMYK	cmyk(0%, 68.8%, 55.6%, 25.9%)
CIE-LAB	lab(45.07, 53.48, 15.26)
CIE-LCH	lch(45.07, 55.61, 15.93°)
OKLab	oklab(54.74% 0.1613 0.0382)
OKLCH	oklch(54.74% 0.166 13.3)
XYZ	xyz(24.1527, 14.5901, 9.9301)
Luminance	0.1459 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3B54 #3BBDA4

analogous

#BD3B95 #BD3B54 #BD633B

triadic

#BD3B54 #54BD3B #3B54BD

tetradic

#BD3B54 #95BD3B #3BBDA4 #633BBD

square

#BD3B54 #95BD3B #3BBDA4 #633BBD

split-complementary

#BD3B54 #3BBD63 #3B95BD

monochromatic

#601E2B #8E2C3F #BD3B54 #CF667A #DE95A3

Accessibility & contrast

On white

5.36

#BD3B54 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.92

#BD3B54 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3B54

5.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3B54	#FFFFFF	#000000	##FFFFFF
##BD3B54	1.00	5.36	3.92	5.36
#FFFFFF	5.36	1.00	21.00	1.00
#000000	3.92	21.00	1.00	21.00
##FFFFFF	5.36	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B5A54

Deuteranopia (green-blind)

#7D7451

Tritanopia (blue-blind)

#CE1F45

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd3b54;
/* rgb */ color: rgb(189, 59, 84);
/* oklch */ color: oklch(54.7% 0.166 13.3);

Tailwind

colors: {
  custom: {
    50: '#d77983',
    500: '#bd3b54',
    950: '#000000',
  },
}

SCSS

$custom: #bd3b54;
$custom-light: #d77983;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3b54",
  "rgb": {
    "r": 189,
    "g": 59,
    "b": 84
  },
  "hsl": {
    "h": 348.462,
    "s": 52.419,
    "l": 48.627
  },
  "oklch": {
    "l": 0.54738,
    "c": 0.16572,
    "h": 13.3
  },
  "luminance": 0.14587
}

Semantic roles & 50–950 ramp

primary

#BD3B54

secondary

#8BC9BD

accent

#DCC04C

background

#FEF7F8

surface

#FCEEEF

border

#D5C9CA

text

#160A0A

muted

#847C7C

Preview Lab

Preview with #BD3B54

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →