#BD3B50#BD3B50

#BD3B50 is a mid, vivid red. Relative luminance 0.145; OKLCH L 54.6% C 0.166 H 15.3°. Best body text is #FFFFFF at 5.38:1 contrast (WCAG AA passes).

Color values

HEX	#BD3B50
RGB	rgb(189, 59, 80)
HSL	hsl(350, 52%, 49%)
HSV	hsv(350, 69%, 74%)
CMYK	cmyk(0%, 68.8%, 57.7%, 25.9%)
CIE-LAB	lab(44.98, 53.18, 17.61)
CIE-LCH	lch(44.98, 56.02, 18.32°)
OKLab	oklab(54.65% 0.1597 0.0436)
OKLCH	oklch(54.65% 0.166 15.3)
XYZ	xyz(24.0005, 14.5292, 9.1285)
Luminance	0.1453 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3B50 #3BBDA8

analogous

#BD3B91 #BD3B50 #BD673B

triadic

#BD3B50 #50BD3B #3B50BD

tetradic

#BD3B50 #91BD3B #3BBDA8 #673BBD

square

#BD3B50 #91BD3B #3BBDA8 #673BBD

split-complementary

#BD3B50 #3BBD67 #3B91BD

monochromatic

#601E29 #8E2C3C #BD3B50 #CF6677 #DE95A0

Accessibility & contrast

On white

5.38

#BD3B50 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.91

#BD3B50 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3B50

5.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3B50	#FFFFFF	#000000	##FFFFFF
##BD3B50	1.00	5.38	3.91	5.38
#FFFFFF	5.38	1.00	21.00	1.00
#000000	3.91	21.00	1.00	21.00
##FFFFFF	5.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5C5950

Deuteranopia (green-blind)

#7D744D

Tritanopia (blue-blind)

#CF1E44

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3b50;
/* rgb */ color: rgb(189, 59, 80);
/* oklch */ color: oklch(54.6% 0.166 15.3);

Tailwind

colors: {
  custom: {
    50: '#d77980',
    500: '#bd3b50',
    950: '#000000',
  },
}

SCSS

$custom: #bd3b50;
$custom-light: #d77980;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3b50",
  "rgb": {
    "r": 189,
    "g": 59,
    "b": 80
  },
  "hsl": {
    "h": 350.308,
    "s": 52.419,
    "l": 48.627
  },
  "oklch": {
    "l": 0.54647,
    "c": 0.16551,
    "h": 15.3
  },
  "luminance": 0.14526
}

Semantic roles & 50–950 ramp

primary

#BD3B50

secondary

#8BC9BF

accent

#DCC54C

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A0A

muted

#847C7C

Preview Lab

Preview with #BD3B50

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →