#BD3B4D#BD3B4D

#BD3B4D is a mid, vivid red. Relative luminance 0.145; OKLCH L 54.6% C 0.165 H 16.7°. Best body text is #FFFFFF at 5.39:1 contrast (WCAG AA passes).

Color values

HEX	#BD3B4D
RGB	rgb(189, 59, 77)
HSL	hsl(352, 52%, 49%)
HSV	hsv(352, 69%, 74%)
CMYK	cmyk(0%, 68.8%, 59.3%, 25.9%)
CIE-LAB	lab(44.92, 52.96, 19.37)
CIE-LCH	lch(44.92, 56.39, 20.09°)
OKLab	oklab(54.58% 0.1585 0.0475)
OKLCH	oklch(54.58% 0.165 16.7)
XYZ	xyz(23.8921, 14.4859, 8.5577)
Luminance	0.1448 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3B4D #3BBDAB

analogous

#BD3B8E #BD3B4D #BD6A3B

triadic

#BD3B4D #4DBD3B #3B4DBD

tetradic

#BD3B4D #8EBD3B #3BBDAB #6A3BBD

square

#BD3B4D #8EBD3B #3BBDAB #6A3BBD

split-complementary

#BD3B4D #3BBD6A #3B8EBD

monochromatic

#601E27 #8E2C3A #BD3B4D #CF6675 #DE959F

Accessibility & contrast

On white

5.39

#BD3B4D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.90

#BD3B4D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3B4D

5.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3B4D	#FFFFFF	#000000	##FFFFFF
##BD3B4D	1.00	5.39	3.90	5.39
#FFFFFF	5.39	1.00	21.00	1.00
#000000	3.90	21.00	1.00	21.00
##FFFFFF	5.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D594D

Deuteranopia (green-blind)

#7E744A

Tritanopia (blue-blind)

#CF1C42

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3b4d;
/* rgb */ color: rgb(189, 59, 77);
/* oklch */ color: oklch(54.6% 0.165 16.7);

Tailwind

colors: {
  custom: {
    50: '#d7797e',
    500: '#bd3b4d',
    950: '#000000',
  },
}

SCSS

$custom: #bd3b4d;
$custom-light: #d7797e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3b4d",
  "rgb": {
    "r": 189,
    "g": 59,
    "b": 77
  },
  "hsl": {
    "h": 351.692,
    "s": 52.419,
    "l": 48.627
  },
  "oklch": {
    "l": 0.54582,
    "c": 0.16547,
    "h": 16.7
  },
  "luminance": 0.14483
}

Semantic roles & 50–950 ramp

primary

#BD3B4D

secondary

#8BC9C0

accent

#DCC84C

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A0A

muted

#847C7C

Preview Lab

Preview with #BD3B4D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →