#BD3B49#BD3B49

#BD3B49 is a mid, vivid red. Relative luminance 0.144; OKLCH L 54.5% C 0.166 H 18.5°. Best body text is #FFFFFF at 5.40:1 contrast (WCAG AA passes).

Color values

HEX	#BD3B49
RGB	rgb(189, 59, 73)
HSL	hsl(354, 52%, 49%)
HSV	hsv(354, 69%, 74%)
CMYK	cmyk(0%, 68.8%, 61.4%, 25.9%)
CIE-LAB	lab(44.84, 52.69, 21.71)
CIE-LCH	lch(44.84, 56.99, 22.40°)
OKLab	oklab(54.5% 0.1569 0.0526)
OKLCH	oklch(54.5% 0.166 18.5)
XYZ	xyz(23.7552, 14.4311, 7.8366)
Luminance	0.1443 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3B49 #3BBDAF

analogous

#BD3B8A #BD3B49 #BD6E3B

triadic

#BD3B49 #49BD3B #3B49BD

tetradic

#BD3B49 #8ABD3B #3BBDAF #6E3BBD

square

#BD3B49 #8ABD3B #3BBDAF #6E3BBD

split-complementary

#BD3B49 #3BBD6E #3B8ABD

monochromatic

#601E25 #8E2C37 #BD3B49 #CF6671 #DE959C

Accessibility & contrast

On white

5.40

#BD3B49 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.89

#BD3B49 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3B49

5.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3B49	#FFFFFF	#000000	##FFFFFF
##BD3B49	1.00	5.40	3.89	5.40
#FFFFFF	5.40	1.00	21.00	1.00
#000000	3.89	21.00	1.00	21.00
##FFFFFF	5.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5949

Deuteranopia (green-blind)

#7E7446

Tritanopia (blue-blind)

#CF1A41

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3b49;
/* rgb */ color: rgb(189, 59, 73);
/* oklch */ color: oklch(54.5% 0.166 18.5);

Tailwind

colors: {
  custom: {
    50: '#d8797b',
    500: '#bd3b49',
    950: '#000000',
  },
}

SCSS

$custom: #bd3b49;
$custom-light: #d8797b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3b49",
  "rgb": {
    "r": 189,
    "g": 59,
    "b": 73
  },
  "hsl": {
    "h": 353.538,
    "s": 52.419,
    "l": 48.627
  },
  "oklch": {
    "l": 0.54499,
    "c": 0.16551,
    "h": 18.5
  },
  "luminance": 0.14428
}

Semantic roles & 50–950 ramp

primary

#BD3B49

secondary

#8BC9C2

accent

#DCCC4C

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BD3B49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →