#BD3B48#BD3B48

#BD3B48 is a mid, vivid red. Relative luminance 0.144; OKLCH L 54.5% C 0.166 H 19.0°. Best body text is #FFFFFF at 5.41:1 contrast (WCAG AA passes).

Color values

HEX	#BD3B48
RGB	rgb(189, 59, 72)
HSL	hsl(354, 52%, 49%)
HSV	hsv(354, 69%, 74%)
CMYK	cmyk(0%, 68.8%, 61.9%, 25.9%)
CIE-LAB	lab(44.83, 52.62, 22.30)
CIE-LCH	lch(44.83, 57.15, 22.96°)
OKLab	oklab(54.48% 0.1565 0.0539)
OKLCH	oklch(54.48% 0.166 19)
XYZ	xyz(23.7223, 14.4180, 7.6634)
Luminance	0.1442 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3B48 #3BBDB0

analogous

#BD3B89 #BD3B48 #BD6F3B

triadic

#BD3B48 #48BD3B #3B48BD

tetradic

#BD3B48 #89BD3B #3BBDB0 #6F3BBD

square

#BD3B48 #89BD3B #3BBDB0 #6F3BBD

split-complementary

#BD3B48 #3BBD6F #3B89BD

monochromatic

#601E24 #8E2C36 #BD3B48 #CF6670 #DE959C

Accessibility & contrast

On white

5.41

#BD3B48 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.88

#BD3B48 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3B48

5.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3B48	#FFFFFF	#000000	##FFFFFF
##BD3B48	1.00	5.41	3.88	5.41
#FFFFFF	5.41	1.00	21.00	1.00
#000000	3.88	21.00	1.00	21.00
##FFFFFF	5.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5948

Deuteranopia (green-blind)

#7E7444

Tritanopia (blue-blind)

#CF1A41

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3b48;
/* rgb */ color: rgb(189, 59, 72);
/* oklch */ color: oklch(54.5% 0.166 19.0);

Tailwind

colors: {
  custom: {
    50: '#d8797a',
    500: '#bd3b48',
    950: '#000000',
  },
}

SCSS

$custom: #bd3b48;
$custom-light: #d8797a;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3b48",
  "rgb": {
    "r": 189,
    "g": 59,
    "b": 72
  },
  "hsl": {
    "h": 354,
    "s": 52.419,
    "l": 48.627
  },
  "oklch": {
    "l": 0.5448,
    "c": 0.16554,
    "h": 19
  },
  "luminance": 0.14415
}

Semantic roles & 50–950 ramp

primary

#BD3B48

secondary

#8BC9C3

accent

#DCCD4C

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BD3B48

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →