#BD3B41#BD3B41

#BD3B41 is a mid, vivid red. Relative luminance 0.143; OKLCH L 54.4% C 0.166 H 22.1°. Best body text is #FFFFFF at 5.43:1 contrast (WCAG AA passes).

Color values

HEX	#BD3B41
RGB	rgb(189, 59, 65)
HSL	hsl(357, 52%, 49%)
HSV	hsv(357, 69%, 74%)
CMYK	cmyk(0%, 68.8%, 65.6%, 25.9%)
CIE-LAB	lab(44.71, 52.19, 26.38)
CIE-LCH	lch(44.71, 58.48, 26.82°)
OKLab	oklab(54.35% 0.1538 0.0625)
OKLCH	oklch(54.35% 0.166 22.1)
XYZ	xyz(23.5068, 14.3318, 6.5285)
Luminance	0.1433 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3B41 #3BBDB7

analogous

#BD3B82 #BD3B41 #BD763B

triadic

#BD3B41 #41BD3B #3B41BD

tetradic

#BD3B41 #82BD3B #3BBDB7 #763BBD

square

#BD3B41 #82BD3B #3BBDB7 #763BBD

split-complementary

#BD3B41 #3BBD76 #3B82BD

monochromatic

#601E21 #8E2C31 #BD3B41 #CF666B #DE9598

Accessibility & contrast

On white

5.43

#BD3B41 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.87

#BD3B41 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3B41

5.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3B41	#FFFFFF	#000000	##FFFFFF
##BD3B41	1.00	5.43	3.87	5.43
#FFFFFF	5.43	1.00	21.00	1.00
#000000	3.87	21.00	1.00	21.00
##FFFFFF	5.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E5840

Deuteranopia (green-blind)

#7F743D

Tritanopia (blue-blind)

#CF173E

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3b41;
/* rgb */ color: rgb(189, 59, 65);
/* oklch */ color: oklch(54.4% 0.166 22.1);

Tailwind

colors: {
  custom: {
    50: '#d87975',
    500: '#bd3b41',
    950: '#000000',
  },
}

SCSS

$custom: #bd3b41;
$custom-light: #d87975;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3b41",
  "rgb": {
    "r": 189,
    "g": 59,
    "b": 65
  },
  "hsl": {
    "h": 357.231,
    "s": 52.419,
    "l": 48.627
  },
  "oklch": {
    "l": 0.5435,
    "c": 0.16599,
    "h": 22.1
  },
  "luminance": 0.14328
}

Semantic roles & 50–950 ramp

primary

#BD3B41

secondary

#8BC9C6

accent

#DCD54C

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD3B41

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →