#BD3B40#BD3B40

#BD3B40 is a mid, vivid red. Relative luminance 0.143; OKLCH L 54.3% C 0.166 H 22.5°. Best body text is #FFFFFF at 5.44:1 contrast (WCAG AA passes).

Color values

HEX	#BD3B40
RGB	rgb(189, 59, 64)
HSL	hsl(358, 52%, 49%)
HSV	hsv(358, 69%, 74%)
CMYK	cmyk(0%, 68.8%, 66.1%, 25.9%)
CIE-LAB	lab(44.69, 52.13, 26.97)
CIE-LCH	lch(44.69, 58.69, 27.35°)
OKLab	oklab(54.33% 0.1534 0.0636)
OKLCH	oklch(54.33% 0.166 22.5)
XYZ	xyz(23.4781, 14.3203, 6.3773)
Luminance	0.1432 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3B40 #3BBDB8

analogous

#BD3B81 #BD3B40 #BD773B

triadic

#BD3B40 #40BD3B #3B40BD

tetradic

#BD3B40 #81BD3B #3BBDB8 #773BBD

square

#BD3B40 #81BD3B #3BBDB8 #773BBD

split-complementary

#BD3B40 #3BBD77 #3B81BD

monochromatic

#601E20 #8E2C30 #BD3B40 #CF666A #DE9597

Accessibility & contrast

On white

5.44

#BD3B40 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.86

#BD3B40 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3B40

5.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3B40	#FFFFFF	#000000	##FFFFFF
##BD3B40	1.00	5.44	3.86	5.44
#FFFFFF	5.44	1.00	21.00	1.00
#000000	3.86	21.00	1.00	21.00
##FFFFFF	5.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E583F

Deuteranopia (green-blind)

#7F743C

Tritanopia (blue-blind)

#CF173E

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3b40;
/* rgb */ color: rgb(189, 59, 64);
/* oklch */ color: oklch(54.3% 0.166 22.5);

Tailwind

colors: {
  custom: {
    50: '#d87975',
    500: '#bd3b40',
    950: '#000000',
  },
}

SCSS

$custom: #bd3b40;
$custom-light: #d87975;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3b40",
  "rgb": {
    "r": 189,
    "g": 59,
    "b": 64
  },
  "hsl": {
    "h": 357.692,
    "s": 52.419,
    "l": 48.627
  },
  "oklch": {
    "l": 0.54332,
    "c": 0.16608,
    "h": 22.5
  },
  "luminance": 0.14317
}

Semantic roles & 50–950 ramp

primary

#BD3B40

secondary

#8BC9C7

accent

#DCD64C

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD3B40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →