#BD3B39#BD3B39

#BD3B39 is a mid, vivid red. Relative luminance 0.142; OKLCH L 54.2% C 0.167 H 25.4°. Best body text is #FFFFFF at 5.46:1 contrast (WCAG AA passes).

Color values

HEX	#BD3B39
RGB	rgb(189, 59, 57)
HSL	hsl(1, 54%, 48%)
HSV	hsv(1, 70%, 74%)
CMYK	cmyk(0%, 68.8%, 69.8%, 25.9%)
CIE-LAB	lab(44.58, 51.75, 31.00)
CIE-LCH	lch(44.58, 60.33, 30.92°)
OKLab	oklab(54.22% 0.1508 0.0716)
OKLCH	oklch(54.22% 0.167 25.4)
XYZ	xyz(23.2913, 14.2456, 5.3933)
Luminance	0.1424 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3B39 #39BBBD

analogous

#BD3979 #BD3B39 #BD7D39

triadic

#BD3B39 #39BD3B #3B39BD

tetradic

#BD3B39 #79BD39 #39BBBD #7D39BD

square

#BD3B39 #79BD39 #39BBBD #7D39BD

split-complementary

#BD3B39 #39BD7D #3979BD

monochromatic

#5F1E1D #8E2C2B #BD3B39 #D06563 #DE9392

Accessibility & contrast

On white

5.46

#BD3B39 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.85

#BD3B39 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3B39

5.46:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3B39	#FFFFFF	#000000	##FFFFFF
##BD3B39	1.00	5.46	3.85	5.46
#FFFFFF	5.46	1.00	21.00	1.00
#000000	3.85	21.00	1.00	21.00
##FFFFFF	5.46	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5838

Deuteranopia (green-blind)

#807435

Tritanopia (blue-blind)

#D0143C

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd3b39;
/* rgb */ color: rgb(189, 59, 57);
/* oklch */ color: oklch(54.2% 0.167 25.4);

Tailwind

colors: {
  custom: {
    50: '#d9796f',
    500: '#bd3b39',
    950: '#000000',
  },
}

SCSS

$custom: #bd3b39;
$custom-light: #d9796f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3b39",
  "rgb": {
    "r": 189,
    "g": 59,
    "b": 57
  },
  "hsl": {
    "h": 0.909,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54219,
    "c": 0.16689,
    "h": 25.4
  },
  "luminance": 0.14242
}

Semantic roles & 50–950 ramp

primary

#BD3B39

secondary

#89C8C9

accent

#DBDD4B

background

#FEF7F6

surface

#FCEEEC

border

#D5C9C7

text

#160A07

muted

#847C7A

Preview Lab

Preview with #BD3B39

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →