#BD3B37#BD3B37
#BD3B37 is a mid, vivid red. Relative luminance 0.142; OKLCH L 54.2% C 0.167 H 26.2°. Best body text is #FFFFFF at 5.46:1 contrast (WCAG AA passes).
Color values
| HEX | #BD3B37 |
|---|---|
| RGB | rgb(189, 59, 55) |
| HSL | hsl(2, 55%, 48%) |
| HSV | hsv(2, 71%, 74%) |
| CMYK | cmyk(0%, 68.8%, 70.9%, 25.9%) |
| CIE-LAB | lab(44.56, 51.65, 32.14) |
| CIE-LCH | lch(44.56, 60.84, 31.89°) |
| OKLab | oklab(54.19% 0.15 0.0737) |
| OKLCH | oklch(54.19% 0.167 26.2) |
| XYZ | xyz(23.2423, 14.2260, 5.1357) |
| Luminance | 0.1422 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 1.98
Reddish
#C44240
ΔE00 2.56
Firebrick
#B22222
ΔE00 5.36
Cardinal
#C41E3A
ΔE00 5.42
Cherry (survey)
#CF0234
ΔE00 5.57
Dusty Red
#B9484E
ΔE00 5.66
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD3B37 #37B9BD
analogous
#BD3776 #BD3B37 #BD7E37
triadic
#BD3B37 #37BD3B #3B37BD
tetradic
#BD3B37 #76BD37 #37B9BD #7E37BD
square
#BD3B37 #76BD37 #37B9BD #7E37BD
split-complementary
#BD3B37 #37BD7E #3776BD
monochromatic
#5E1D1B #8E2C29 #BD3B37 #D16460 #DF9290
Accessibility & contrast
On white
5.46
#BD3B37 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.84
#BD3B37 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD3B37
5.46:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD3B37 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD3B37 | 1.00 | 5.46 | 3.84 | 5.46 |
| #FFFFFF | 5.46 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.84 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.46 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#605835
Deuteranopia (green-blind)
#807433
Tritanopia (blue-blind)
#D0133B
Achromatopsia (no color)
#696969
Design tokens & code
CSS
--color: #bd3b37; /* rgb */ color: rgb(189, 59, 55); /* oklch */ color: oklch(54.2% 0.167 26.2);
Tailwind
colors: {
custom: {
50: '#d9796e',
500: '#bd3b37',
950: '#000000',
},
}SCSS
$custom: #bd3b37; $custom-light: #d9796e; $custom-dark: #000000;
JSON
{
"hex": "#bd3b37",
"rgb": {
"r": 189,
"g": 59,
"b": 55
},
"hsl": {
"h": 1.791,
"s": 54.918,
"l": 47.843
},
"oklch": {
"l": 0.5419,
"c": 0.16717,
"h": 26.2
},
"luminance": 0.14223
}Semantic roles & 50–950 ramp
primary
#BD3B37
secondary
#86C7C9
accent
#DADE4A
background
#FEF7F6
surface
#FDEEEC
border
#D5C9C7
text
#160A07
muted
#847C7A