#BD3B35#BD3B35

#BD3B35 is a mid, vivid red. Relative luminance 0.142; OKLCH L 54.2% C 0.167 H 26.9°. Best body text is #FFFFFF at 5.47:1 contrast (WCAG AA passes).

Color values

HEX	#BD3B35
RGB	rgb(189, 59, 53)
HSL	hsl(3, 56%, 47%)
HSV	hsv(3, 72%, 74%)
CMYK	cmyk(0%, 68.8%, 72%, 25.9%)
CIE-LAB	lab(44.53, 51.56, 33.28)
CIE-LCH	lch(44.53, 61.36, 32.84°)
OKLab	oklab(54.16% 0.1493 0.0758)
OKLCH	oklch(54.16% 0.167 26.9)
XYZ	xyz(23.1954, 14.2072, 4.8884)
Luminance	0.1420 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3B35 #35B7BD

analogous

#BD3573 #BD3B35 #BD7F35

triadic

#BD3B35 #35BD3B #3B35BD

tetradic

#BD3B35 #73BD35 #35B7BD #7F35BD

square

#BD3B35 #73BD35 #35B7BD #7F35BD

split-complementary

#BD3B35 #35BD7F #3573BD

monochromatic

#5D1D1A #8D2C28 #BD3B35 #D2635D #DF918D

Accessibility & contrast

On white

5.47

#BD3B35 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.84

#BD3B35 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3B35

5.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3B35	#FFFFFF	#000000	##FFFFFF
##BD3B35	1.00	5.47	3.84	5.47
#FFFFFF	5.47	1.00	21.00	1.00
#000000	3.84	21.00	1.00	21.00
##FFFFFF	5.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#605733

Deuteranopia (green-blind)

#807431

Tritanopia (blue-blind)

#D0123B

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd3b35;
/* rgb */ color: rgb(189, 59, 53);
/* oklch */ color: oklch(54.2% 0.167 26.9);

Tailwind

colors: {
  custom: {
    50: '#d9796c',
    500: '#bd3b35',
    950: '#000000',
  },
}

SCSS

$custom: #bd3b35;
$custom-light: #d9796c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3b35",
  "rgb": {
    "r": 189,
    "g": 59,
    "b": 53
  },
  "hsl": {
    "h": 2.647,
    "s": 56.198,
    "l": 47.451
  },
  "oklch": {
    "l": 0.54161,
    "c": 0.16746,
    "h": 26.9
  },
  "luminance": 0.14204
}

Semantic roles & 50–950 ramp

primary

#BD3B35

secondary

#84C6CA

accent

#D9DF48

background

#FEF7F6

surface

#FDEEEB

border

#D5C9C6

text

#160A07

muted

#847C7A

Preview Lab

Preview with #BD3B35

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →