#BD3B31#BD3B31

#BD3B31 is a mid, vivid red. Relative luminance 0.142; OKLCH L 54.1% C 0.168 H 28.4°. Best body text is #FFFFFF at 5.48:1 contrast (WCAG AA passes).

Color values

HEX	#BD3B31
RGB	rgb(189, 59, 49)
HSL	hsl(4, 59%, 47%)
HSV	hsv(4, 74%, 74%)
CMYK	cmyk(0%, 68.8%, 74.1%, 25.9%)
CIE-LAB	lab(44.48, 51.38, 35.52)
CIE-LCH	lch(44.48, 62.46, 34.66°)
OKLab	oklab(54.11% 0.1479 0.0799)
OKLCH	oklch(54.11% 0.168 28.4)
XYZ	xyz(23.1072, 14.1719, 4.4239)
Luminance	0.1417 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3B31 #31B3BD

analogous

#BD316D #BD3B31 #BD8131

triadic

#BD3B31 #31BD3B #3B31BD

tetradic

#BD3B31 #6DBD31 #31B3BD #8131BD

square

#BD3B31 #6DBD31 #31B3BD #8131BD

split-complementary

#BD3B31 #31BD81 #316DBD

monochromatic

#5C1D18 #8C2C24 #BD3B31 #D46058 #E08E88

Accessibility & contrast

On white

5.48

#BD3B31 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.83

#BD3B31 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3B31

5.48:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3B31	#FFFFFF	#000000	##FFFFFF
##BD3B31	1.00	5.48	3.83	5.48
#FFFFFF	5.48	1.00	21.00	1.00
#000000	3.83	21.00	1.00	21.00
##FFFFFF	5.48	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#60572F

Deuteranopia (green-blind)

#80742C

Tritanopia (blue-blind)

#D0103A

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd3b31;
/* rgb */ color: rgb(189, 59, 49);
/* oklch */ color: oklch(54.1% 0.168 28.4);

Tailwind

colors: {
  custom: {
    50: '#d9796a',
    500: '#bd3b31',
    950: '#000000',
  },
}

SCSS

$custom: #bd3b31;
$custom-light: #d9796a;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3b31",
  "rgb": {
    "r": 189,
    "g": 59,
    "b": 49
  },
  "hsl": {
    "h": 4.286,
    "s": 58.824,
    "l": 46.667
  },
  "oklch": {
    "l": 0.54108,
    "c": 0.16809,
    "h": 28.4
  },
  "luminance": 0.14168
}

Semantic roles & 50–950 ramp

primary

#BD3B31

secondary

#80C5CA

accent

#D7E246

background

#FEF7F6

surface

#FDEEEB

border

#D5C9C6

text

#160906

muted

#847B7A

Preview Lab

Preview with #BD3B31

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →