#BD3AB0#BD3AB0
#BD3AB0 is a mid, highly saturated purple. Relative luminance 0.170; OKLCH L 58.1% C 0.210 H 332.2°. Best body text is #FFFFFF at 4.78:1 contrast (WCAG AA passes).
Color values
| HEX | #BD3AB0 |
|---|---|
| RGB | rgb(189, 58, 176) |
| HSL | hsl(306, 53%, 48%) |
| HSV | hsv(306, 69%, 74%) |
| CMYK | cmyk(0%, 69.3%, 6.9%, 25.9%) |
| CIE-LAB | lab(48.24, 64.81, -35.69) |
| CIE-LCH | lch(48.24, 73.99, 331.16°) |
| OKLab | oklab(58.14% 0.186 -0.098) |
| OKLCH | oklch(58.14% 0.21 332.2) |
| XYZ | xyz(30.3359, 16.9819, 42.7460) |
| Luminance | 0.1698 (WCAG relative) |
| Temperature | neutral |
| Family | purple |
Closest named colors
Purpley Pink
#C83CB9
ΔE00 2.60
Ugly Purple
#A442A0
ΔE00 4.76
Pinky Purple
#C94CBE
ΔE00 5.06
Medium Purple
#9E43A2
ΔE00 5.72
Barney
#AC1DB8
ΔE00 6.60
Purple Pink
#D725DE
ΔE00 7.47
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD3AB0 #3ABD47
analogous
#883ABD #BD3AB0 #BD3A6E
triadic
#BD3AB0 #B0BD3A #3AB0BD
tetradic
#BD3AB0 #BD883A #3ABD47 #3A6EBD
square
#BD3AB0 #BD883A #3ABD47 #3A6EBD
split-complementary
#BD3AB0 #6EBD3A #3ABD88
monochromatic
#5F1D59 #8E2C84 #BD3AB0 #D065C5 #DE93D7
Accessibility & contrast
On white
4.78
#BD3AB0 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.40
#BD3AB0 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD3AB0
4.78:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD3AB0 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD3AB0 | 1.00 | 4.78 | 4.40 | 4.78 |
| #FFFFFF | 4.78 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.40 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 4.78 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3367B3
Deuteranopia (green-blind)
#6379AD
Tritanopia (blue-blind)
#C54771
Achromatopsia (no color)
#727272
Design tokens & code
CSS
--color: #bd3ab0; /* rgb */ color: rgb(189, 58, 176); /* oklch */ color: oklch(58.1% 0.210 332.2);
Tailwind
colors: {
custom: {
50: '#d47bc8',
500: '#bd3ab0',
950: '#000000',
},
}SCSS
$custom: #bd3ab0; $custom-light: #d47bc8; $custom-dark: #000000;
JSON
{
"hex": "#bd3ab0",
"rgb": {
"r": 189,
"g": 58,
"b": 176
},
"hsl": {
"h": 305.954,
"s": 53.036,
"l": 48.431
},
"oklch": {
"l": 0.58139,
"c": 0.21024,
"h": 332.2
},
"luminance": 0.1698
}Semantic roles & 50–950 ramp
primary
#BD3AB0
secondary
#8AC990
accent
#DC5A4B
background
#FDF8FC
surface
#FBEFF8
border
#D4CAD1
text
#150A13
muted
#837C82