#BD3A78#BD3A78

#BD3A78 is a mid, vivid pink. Relative luminance 0.152; OKLCH L 55.7% C 0.176 H 355.4°. Best body text is #FFFFFF at 5.20:1 contrast (WCAG AA passes).

Color values

HEX	#BD3A78
RGB	rgb(189, 58, 120)
HSL	hsl(332, 53%, 48%)
HSV	hsv(332, 69%, 74%)
CMYK	cmyk(0%, 69.3%, 36.5%, 25.9%)
CIE-LAB	lab(45.91, 57.26, -5.67)
CIE-LCH	lch(45.91, 57.54, 354.34°)
OKLab	oklab(55.68% 0.1754 -0.0142)
OKLCH	oklch(55.68% 0.176 355.4)
XYZ	xyz(25.8911, 15.2040, 19.3369)
Luminance	0.1520 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3A78 #3ABD7F

analogous

#BD3AB9 #BD3A78 #BD3D3A

triadic

#BD3A78 #78BD3A #3A78BD

tetradic

#BD3A78 #B9BD3A #3ABD7F #3D3ABD

square

#BD3A78 #B9BD3A #3ABD7F #3D3ABD

split-complementary

#BD3A78 #3ABD3D #3AB9BD

monochromatic

#5F1D3D #8E2C5A #BD3A78 #D06597 #DE93B7

Accessibility & contrast

On white

5.20

#BD3A78 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.04

#BD3A78 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3A78

5.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3A78	#FFFFFF	#000000	##FFFFFF
##BD3A78	1.00	5.20	4.04	5.20
#FFFFFF	5.20	1.00	21.00	1.00
#000000	4.04	21.00	1.00	21.00
##FFFFFF	5.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#525D7A

Deuteranopia (green-blind)

#767675

Tritanopia (blue-blind)

#CC2E54

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd3a78;
/* rgb */ color: rgb(189, 58, 120);
/* oklch */ color: oklch(55.7% 0.176 355.4);

Tailwind

colors: {
  custom: {
    50: '#d57a9e',
    500: '#bd3a78',
    950: '#000000',
  },
}

SCSS

$custom: #bd3a78;
$custom-light: #d57a9e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3a78",
  "rgb": {
    "r": 189,
    "g": 58,
    "b": 120
  },
  "hsl": {
    "h": 331.603,
    "s": 53.036,
    "l": 48.431
  },
  "oklch": {
    "l": 0.55685,
    "c": 0.17593,
    "h": 355.4
  },
  "luminance": 0.15201
}

Semantic roles & 50–950 ramp

primary

#BD3A78

secondary

#8AC9AB

accent

#DC984B

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#150A0E

muted

#837C7E

Preview Lab

Preview with #BD3A78

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →