#BD3A54#BD3A54

#BD3A54 is a mid, vivid red. Relative luminance 0.145; OKLCH L 54.6% C 0.167 H 13.1°. Best body text is #FFFFFF at 5.39:1 contrast (WCAG AA passes).

Color values

HEX	#BD3A54
RGB	rgb(189, 58, 84)
HSL	hsl(348, 53%, 48%)
HSV	hsv(348, 69%, 74%)
CMYK	cmyk(0%, 69.3%, 55.6%, 25.9%)
CIE-LAB	lab(44.93, 53.87, 15.07)
CIE-LCH	lch(44.93, 55.94, 15.63°)
OKLab	oklab(54.63% 0.1625 0.0377)
OKLCH	oklch(54.63% 0.167 13.1)
XYZ	xyz(24.1018, 14.4883, 9.9132)
Luminance	0.1449 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3A54 #3ABDA3

analogous

#BD3A95 #BD3A54 #BD623A

triadic

#BD3A54 #54BD3A #3A54BD

tetradic

#BD3A54 #95BD3A #3ABDA3 #623ABD

square

#BD3A54 #95BD3A #3ABDA3 #623ABD

split-complementary

#BD3A54 #3ABD62 #3A95BD

monochromatic

#5F1D2A #8E2C3F #BD3A54 #D0657A #DE93A2

Accessibility & contrast

On white

5.39

#BD3A54 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.90

#BD3A54 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3A54

5.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3A54	#FFFFFF	#000000	##FFFFFF
##BD3A54	1.00	5.39	3.90	5.39
#FFFFFF	5.39	1.00	21.00	1.00
#000000	3.90	21.00	1.00	21.00
##FFFFFF	5.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B5954

Deuteranopia (green-blind)

#7C7451

Tritanopia (blue-blind)

#CE1D44

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3a54;
/* rgb */ color: rgb(189, 58, 84);
/* oklch */ color: oklch(54.6% 0.167 13.1);

Tailwind

colors: {
  custom: {
    50: '#d77983',
    500: '#bd3a54',
    950: '#000000',
  },
}

SCSS

$custom: #bd3a54;
$custom-light: #d77983;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3a54",
  "rgb": {
    "r": 189,
    "g": 58,
    "b": 84
  },
  "hsl": {
    "h": 348.092,
    "s": 53.036,
    "l": 48.431
  },
  "oklch": {
    "l": 0.54632,
    "c": 0.16683,
    "h": 13.1
  },
  "luminance": 0.14485
}

Semantic roles & 50–950 ramp

primary

#BD3A54

secondary

#8AC9BD

accent

#DCC04B

background

#FEF7F8

surface

#FCEEEF

border

#D5C9CA

text

#160A0A

muted

#847C7C

Preview Lab

Preview with #BD3A54

Body copy rendered with the generated semantic roles for this colour.

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