#BD3A4D#BD3A4D

#BD3A4D is a mid, vivid red. Relative luminance 0.144; OKLCH L 54.5% C 0.167 H 16.4°. Best body text is #FFFFFF at 5.42:1 contrast (WCAG AA passes).

Color values

HEX	#BD3A4D
RGB	rgb(189, 58, 77)
HSL	hsl(351, 53%, 48%)
HSV	hsv(351, 69%, 74%)
CMYK	cmyk(0%, 69.3%, 59.3%, 25.9%)
CIE-LAB	lab(44.78, 53.35, 19.18)
CIE-LCH	lch(44.78, 56.70, 19.77°)
OKLab	oklab(54.47% 0.1598 0.0471)
OKLCH	oklch(54.47% 0.167 16.4)
XYZ	xyz(23.8412, 14.3841, 8.5407)
Luminance	0.1438 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3A4D #3ABDAA

analogous

#BD3A8E #BD3A4D #BD683A

triadic

#BD3A4D #4DBD3A #3A4DBD

tetradic

#BD3A4D #8EBD3A #3ABDAA #683ABD

square

#BD3A4D #8EBD3A #3ABDAA #683ABD

split-complementary

#BD3A4D #3ABD68 #3A8EBD

monochromatic

#5F1D27 #8E2C3A #BD3A4D #D06574 #DE939E

Accessibility & contrast

On white

5.42

#BD3A4D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.88

#BD3A4D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3A4D

5.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3A4D	#FFFFFF	#000000	##FFFFFF
##BD3A4D	1.00	5.42	3.88	5.42
#FFFFFF	5.42	1.00	21.00	1.00
#000000	3.88	21.00	1.00	21.00
##FFFFFF	5.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5C594D

Deuteranopia (green-blind)

#7D744A

Tritanopia (blue-blind)

#CF1A42

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3a4d;
/* rgb */ color: rgb(189, 58, 77);
/* oklch */ color: oklch(54.5% 0.167 16.4);

Tailwind

colors: {
  custom: {
    50: '#d7797e',
    500: '#bd3a4d',
    950: '#000000',
  },
}

SCSS

$custom: #bd3a4d;
$custom-light: #d7797e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3a4d",
  "rgb": {
    "r": 189,
    "g": 58,
    "b": 77
  },
  "hsl": {
    "h": 351.298,
    "s": 53.036,
    "l": 48.431
  },
  "oklch": {
    "l": 0.54475,
    "c": 0.16654,
    "h": 16.4
  },
  "luminance": 0.14381
}

Semantic roles & 50–950 ramp

primary

#BD3A4D

secondary

#8AC9C0

accent

#DCC74B

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A0A

muted

#847C7C

Preview Lab

Preview with #BD3A4D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →