#BD3A4B#BD3A4B

#BD3A4B is a mid, vivid red. Relative luminance 0.144; OKLCH L 54.4% C 0.167 H 17.3°. Best body text is #FFFFFF at 5.43:1 contrast (WCAG AA passes).

Color values

HEX	#BD3A4B
RGB	rgb(189, 58, 75)
HSL	hsl(352, 53%, 48%)
HSV	hsv(352, 69%, 74%)
CMYK	cmyk(0%, 69.3%, 60.3%, 25.9%)
CIE-LAB	lab(44.74, 53.22, 20.35)
CIE-LCH	lch(44.74, 56.97, 20.93°)
OKLab	oklab(54.43% 0.159 0.0497)
OKLCH	oklch(54.43% 0.167 17.3)
XYZ	xyz(23.7717, 14.3563, 8.1745)
Luminance	0.1435 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3A4B #3ABDAC

analogous

#BD3A8C #BD3A4B #BD6A3A

triadic

#BD3A4B #4BBD3A #3A4BBD

tetradic

#BD3A4B #8CBD3A #3ABDAC #6A3ABD

square

#BD3A4B #8CBD3A #3ABDAC #6A3ABD

split-complementary

#BD3A4B #3ABD6A #3A8CBD

monochromatic

#5F1D26 #8E2C38 #BD3A4B #D06572 #DE939D

Accessibility & contrast

On white

5.43

#BD3A4B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.87

#BD3A4B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3A4B

5.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3A4B	#FFFFFF	#000000	##FFFFFF
##BD3A4B	1.00	5.43	3.87	5.43
#FFFFFF	5.43	1.00	21.00	1.00
#000000	3.87	21.00	1.00	21.00
##FFFFFF	5.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5C584B

Deuteranopia (green-blind)

#7E7448

Tritanopia (blue-blind)

#CF1941

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3a4b;
/* rgb */ color: rgb(189, 58, 75);
/* oklch */ color: oklch(54.4% 0.167 17.3);

Tailwind

colors: {
  custom: {
    50: '#d8797d',
    500: '#bd3a4b',
    950: '#000000',
  },
}

SCSS

$custom: #bd3a4b;
$custom-light: #d8797d;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3a4b",
  "rgb": {
    "r": 189,
    "g": 58,
    "b": 75
  },
  "hsl": {
    "h": 352.214,
    "s": 53.036,
    "l": 48.431
  },
  "oklch": {
    "l": 0.54433,
    "c": 0.16653,
    "h": 17.3
  },
  "luminance": 0.14353
}

Semantic roles & 50–950 ramp

primary

#BD3A4B

secondary

#8AC9C1

accent

#DCCA4B

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BD3A4B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →