#BD3A49#BD3A49

#BD3A49 is a mid, vivid red. Relative luminance 0.143; OKLCH L 54.4% C 0.167 H 18.3°. Best body text is #FFFFFF at 5.43:1 contrast (WCAG AA passes).

Color values

HEX	#BD3A49
RGB	rgb(189, 58, 73)
HSL	hsl(353, 53%, 48%)
HSV	hsv(353, 69%, 74%)
CMYK	cmyk(0%, 69.3%, 61.4%, 25.9%)
CIE-LAB	lab(44.70, 53.08, 21.52)
CIE-LCH	lch(44.70, 57.28, 22.07°)
OKLab	oklab(54.39% 0.1582 0.0522)
OKLCH	oklch(54.39% 0.167 18.3)
XYZ	xyz(23.7043, 14.3293, 7.8197)
Luminance	0.1433 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3A49 #3ABDAE

analogous

#BD3A8A #BD3A49 #BD6C3A

triadic

#BD3A49 #49BD3A #3A49BD

tetradic

#BD3A49 #8ABD3A #3ABDAE #6C3ABD

square

#BD3A49 #8ABD3A #3ABDAE #6C3ABD

split-complementary

#BD3A49 #3ABD6C #3A8ABD

monochromatic

#5F1D25 #8E2C37 #BD3A49 #D06571 #DE939C

Accessibility & contrast

On white

5.43

#BD3A49 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.87

#BD3A49 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3A49

5.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3A49	#FFFFFF	#000000	##FFFFFF
##BD3A49	1.00	5.43	3.87	5.43
#FFFFFF	5.43	1.00	21.00	1.00
#000000	3.87	21.00	1.00	21.00
##FFFFFF	5.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5849

Deuteranopia (green-blind)

#7E7445

Tritanopia (blue-blind)

#CF1840

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3a49;
/* rgb */ color: rgb(189, 58, 73);
/* oklch */ color: oklch(54.4% 0.167 18.3);

Tailwind

colors: {
  custom: {
    50: '#d8797b',
    500: '#bd3a49',
    950: '#000000',
  },
}

SCSS

$custom: #bd3a49;
$custom-light: #d8797b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3a49",
  "rgb": {
    "r": 189,
    "g": 58,
    "b": 73
  },
  "hsl": {
    "h": 353.13,
    "s": 53.036,
    "l": 48.431
  },
  "oklch": {
    "l": 0.54392,
    "c": 0.16656,
    "h": 18.3
  },
  "luminance": 0.14326
}

Semantic roles & 50–950 ramp

primary

#BD3A49

secondary

#8AC9C2

accent

#DCCC4B

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BD3A49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →