#BD3A48#BD3A48

#BD3A48 is a mid, vivid red. Relative luminance 0.143; OKLCH L 54.4% C 0.167 H 18.7°. Best body text is #FFFFFF at 5.44:1 contrast (WCAG AA passes).

Color values

HEX	#BD3A48
RGB	rgb(189, 58, 72)
HSL	hsl(354, 53%, 48%)
HSV	hsv(354, 69%, 74%)
CMYK	cmyk(0%, 69.3%, 61.9%, 25.9%)
CIE-LAB	lab(44.68, 53.02, 22.11)
CIE-LCH	lch(44.68, 57.44, 22.64°)
OKLab	oklab(54.37% 0.1578 0.0535)
OKLCH	oklch(54.37% 0.167 18.7)
XYZ	xyz(23.6714, 14.3162, 7.6465)
Luminance	0.1431 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3A48 #3ABDAF

analogous

#BD3A89 #BD3A48 #BD6D3A

triadic

#BD3A48 #48BD3A #3A48BD

tetradic

#BD3A48 #89BD3A #3ABDAF #6D3ABD

square

#BD3A48 #89BD3A #3ABDAF #6D3ABD

split-complementary

#BD3A48 #3ABD6D #3A89BD

monochromatic

#5F1D24 #8E2C36 #BD3A48 #D06570 #DE939B

Accessibility & contrast

On white

5.44

#BD3A48 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.86

#BD3A48 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3A48

5.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3A48	#FFFFFF	#000000	##FFFFFF
##BD3A48	1.00	5.44	3.86	5.44
#FFFFFF	5.44	1.00	21.00	1.00
#000000	3.86	21.00	1.00	21.00
##FFFFFF	5.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5848

Deuteranopia (green-blind)

#7E7444

Tritanopia (blue-blind)

#CF1840

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3a48;
/* rgb */ color: rgb(189, 58, 72);
/* oklch */ color: oklch(54.4% 0.167 18.7);

Tailwind

colors: {
  custom: {
    50: '#d8797a',
    500: '#bd3a48',
    950: '#000000',
  },
}

SCSS

$custom: #bd3a48;
$custom-light: #d8797a;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3a48",
  "rgb": {
    "r": 189,
    "g": 58,
    "b": 72
  },
  "hsl": {
    "h": 353.588,
    "s": 53.036,
    "l": 48.431
  },
  "oklch": {
    "l": 0.54373,
    "c": 0.1666,
    "h": 18.7
  },
  "luminance": 0.14313
}

Semantic roles & 50–950 ramp

primary

#BD3A48

secondary

#8AC9C2

accent

#DCCD4B

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BD3A48

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →