#BD3A44#BD3A44

#BD3A44 is a mid, vivid red. Relative luminance 0.143; OKLCH L 54.3% C 0.167 H 20.5°. Best body text is #FFFFFF at 5.45:1 contrast (WCAG AA passes).

Color values

HEX	#BD3A44
RGB	rgb(189, 58, 68)
HSL	hsl(355, 53%, 48%)
HSV	hsv(355, 69%, 74%)
CMYK	cmyk(0%, 69.3%, 64%, 25.9%)
CIE-LAB	lab(44.61, 52.76, 24.45)
CIE-LCH	lch(44.61, 58.15, 24.86°)
OKLab	oklab(54.3% 0.1562 0.0584)
OKLCH	oklch(54.3% 0.167 20.5)
XYZ	xyz(23.5451, 14.2656, 6.9815)
Luminance	0.1426 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3A44 #3ABDB3

analogous

#BD3A85 #BD3A44 #BD713A

triadic

#BD3A44 #44BD3A #3A44BD

tetradic

#BD3A44 #85BD3A #3ABDB3 #713ABD

square

#BD3A44 #85BD3A #3ABDB3 #713ABD

split-complementary

#BD3A44 #3ABD71 #3A85BD

monochromatic

#5F1D22 #8E2C33 #BD3A44 #D0656D #DE9399

Accessibility & contrast

On white

5.45

#BD3A44 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.85

#BD3A44 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3A44

5.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3A44	#FFFFFF	#000000	##FFFFFF
##BD3A44	1.00	5.45	3.85	5.45
#FFFFFF	5.45	1.00	21.00	1.00
#000000	3.85	21.00	1.00	21.00
##FFFFFF	5.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5843

Deuteranopia (green-blind)

#7E7440

Tritanopia (blue-blind)

#CF163F

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd3a44;
/* rgb */ color: rgb(189, 58, 68);
/* oklch */ color: oklch(54.3% 0.167 20.5);

Tailwind

colors: {
  custom: {
    50: '#d87977',
    500: '#bd3a44',
    950: '#000000',
  },
}

SCSS

$custom: #bd3a44;
$custom-light: #d87977;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3a44",
  "rgb": {
    "r": 189,
    "g": 58,
    "b": 68
  },
  "hsl": {
    "h": 355.42,
    "s": 53.036,
    "l": 48.431
  },
  "oklch": {
    "l": 0.54296,
    "c": 0.16678,
    "h": 20.5
  },
  "luminance": 0.14262
}

Semantic roles & 50–950 ramp

primary

#BD3A44

secondary

#8AC9C4

accent

#DCD14B

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD3A44

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →