#BD3A41#BD3A41
#BD3A41 is a mid, vivid red. Relative luminance 0.142; OKLCH L 54.2% C 0.167 H 21.8°. Best body text is #FFFFFF at 5.46:1 contrast (WCAG AA passes).
Color values
| HEX | #BD3A41 |
|---|---|
| RGB | rgb(189, 58, 65) |
| HSL | hsl(357, 53%, 48%) |
| HSV | hsv(357, 69%, 74%) |
| CMYK | cmyk(0%, 69.3%, 65.6%, 25.9%) |
| CIE-LAB | lab(44.56, 52.58, 26.20) |
| CIE-LCH | lch(44.56, 58.75, 26.49°) |
| OKLab | oklab(54.24% 0.155 0.0621) |
| OKLCH | oklch(54.24% 0.167 21.8) |
| XYZ | xyz(23.4559, 14.2300, 6.5116) |
| Luminance | 0.1423 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 1.67
Reddish
#C44240
ΔE00 3.23
Dusty Red
#B9484E
ΔE00 3.25
Cardinal
#C41E3A
ΔE00 3.41
Cherry (survey)
#CF0234
ΔE00 4.61
Lipstick Red
#C0022F
ΔE00 5.25
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD3A41 #3ABDB6
analogous
#BD3A82 #BD3A41 #BD743A
triadic
#BD3A41 #41BD3A #3A41BD
tetradic
#BD3A41 #82BD3A #3ABDB6 #743ABD
square
#BD3A41 #82BD3A #3ABDB6 #743ABD
split-complementary
#BD3A41 #3ABD74 #3A82BD
monochromatic
#5F1D21 #8E2C31 #BD3A41 #D0656A #DE9397
Accessibility & contrast
On white
5.46
#BD3A41 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.85
#BD3A41 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD3A41
5.46:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD3A41 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD3A41 | 1.00 | 5.46 | 3.85 | 5.46 |
| #FFFFFF | 5.46 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.85 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.46 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5E5840
Deuteranopia (green-blind)
#7F743D
Tritanopia (blue-blind)
#CF153E
Achromatopsia (no color)
#696969
Design tokens & code
CSS
--color: #bd3a41; /* rgb */ color: rgb(189, 58, 65); /* oklch */ color: oklch(54.2% 0.167 21.8);
Tailwind
colors: {
custom: {
50: '#d87875',
500: '#bd3a41',
950: '#000000',
},
}SCSS
$custom: #bd3a41; $custom-light: #d87875; $custom-dark: #000000;
JSON
{
"hex": "#bd3a41",
"rgb": {
"r": 189,
"g": 58,
"b": 65
},
"hsl": {
"h": 356.794,
"s": 53.036,
"l": 48.431
},
"oklch": {
"l": 0.54242,
"c": 0.167,
"h": 21.8
},
"luminance": 0.14227
}Semantic roles & 50–950 ramp
primary
#BD3A41
secondary
#8AC9C6
accent
#DCD54B
background
#FEF7F7
surface
#FCEEED
border
#D5C9C8
text
#160A08
muted
#847C7B