#BD3A40#BD3A40

#BD3A40 is a mid, vivid red. Relative luminance 0.142; OKLCH L 54.2% C 0.167 H 22.2°. Best body text is #FFFFFF at 5.46:1 contrast (WCAG AA passes).

Color values

HEX	#BD3A40
RGB	rgb(189, 58, 64)
HSL	hsl(357, 53%, 48%)
HSV	hsv(357, 69%, 74%)
CMYK	cmyk(0%, 69.3%, 66.1%, 25.9%)
CIE-LAB	lab(44.54, 52.53, 26.79)
CIE-LCH	lch(44.54, 58.96, 27.02°)
OKLab	oklab(54.23% 0.1547 0.0632)
OKLCH	oklch(54.23% 0.167 22.2)
XYZ	xyz(23.4272, 14.2185, 6.3603)
Luminance	0.1421 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3A40 #3ABDB7

analogous

#BD3A81 #BD3A40 #BD753A

triadic

#BD3A40 #40BD3A #3A40BD

tetradic

#BD3A40 #81BD3A #3ABDB7 #753ABD

square

#BD3A40 #81BD3A #3ABDB7 #753ABD

split-complementary

#BD3A40 #3ABD75 #3A81BD

monochromatic

#5F1D20 #8E2C30 #BD3A40 #D06569 #DE9397

Accessibility & contrast

On white

5.46

#BD3A40 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.84

#BD3A40 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3A40

5.46:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3A40	#FFFFFF	#000000	##FFFFFF
##BD3A40	1.00	5.46	3.84	5.46
#FFFFFF	5.46	1.00	21.00	1.00
#000000	3.84	21.00	1.00	21.00
##FFFFFF	5.46	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E583F

Deuteranopia (green-blind)

#7F743C

Tritanopia (blue-blind)

#CF143D

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd3a40;
/* rgb */ color: rgb(189, 58, 64);
/* oklch */ color: oklch(54.2% 0.167 22.2);

Tailwind

colors: {
  custom: {
    50: '#d87874',
    500: '#bd3a40',
    950: '#000000',
  },
}

SCSS

$custom: #bd3a40;
$custom-light: #d87874;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3a40",
  "rgb": {
    "r": 189,
    "g": 58,
    "b": 64
  },
  "hsl": {
    "h": 357.252,
    "s": 53.036,
    "l": 48.431
  },
  "oklch": {
    "l": 0.54225,
    "c": 0.16708,
    "h": 22.2
  },
  "luminance": 0.14215
}

Semantic roles & 50–950 ramp

primary

#BD3A40

secondary

#8AC9C6

accent

#DCD64B

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD3A40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →