#BD3A31#BD3A31

#BD3A31 is a mid, vivid red. Relative luminance 0.141; OKLCH L 54.0% C 0.169 H 28.1°. Best body text is #FFFFFF at 5.51:1 contrast (WCAG AA passes).

Color values

HEX	#BD3A31
RGB	rgb(189, 58, 49)
HSL	hsl(4, 59%, 47%)
HSV	hsv(4, 74%, 74%)
CMYK	cmyk(0%, 69.3%, 74.1%, 25.9%)
CIE-LAB	lab(44.33, 51.77, 35.35)
CIE-LCH	lch(44.33, 62.69, 34.33°)
OKLab	oklab(54% 0.1492 0.0795)
OKLCH	oklch(54% 0.169 28.1)
XYZ	xyz(23.0563, 14.0701, 4.4069)
Luminance	0.1407 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3A31 #31B4BD

analogous

#BD316E #BD3A31 #BD8031

triadic

#BD3A31 #31BD3A #3A31BD

tetradic

#BD3A31 #6EBD31 #31B4BD #8031BD

square

#BD3A31 #6EBD31 #31B4BD #8031BD

split-complementary

#BD3A31 #31BD80 #316EBD

monochromatic

#5C1C18 #8C2B24 #BD3A31 #D46058 #E08E88

Accessibility & contrast

On white

5.51

#BD3A31 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.81

#BD3A31 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3A31

5.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3A31	#FFFFFF	#000000	##FFFFFF
##BD3A31	1.00	5.51	3.81	5.51
#FFFFFF	5.51	1.00	21.00	1.00
#000000	3.81	21.00	1.00	21.00
##FFFFFF	5.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#60572F

Deuteranopia (green-blind)

#80732C

Tritanopia (blue-blind)

#D00D39

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd3a31;
/* rgb */ color: rgb(189, 58, 49);
/* oklch */ color: oklch(54.0% 0.169 28.1);

Tailwind

colors: {
  custom: {
    50: '#d9786a',
    500: '#bd3a31',
    950: '#000000',
  },
}

SCSS

$custom: #bd3a31;
$custom-light: #d9786a;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3a31",
  "rgb": {
    "r": 189,
    "g": 58,
    "b": 49
  },
  "hsl": {
    "h": 3.857,
    "s": 58.824,
    "l": 46.667
  },
  "oklch": {
    "l": 0.53999,
    "c": 0.16903,
    "h": 28.1
  },
  "luminance": 0.14067
}

Semantic roles & 50–950 ramp

primary

#BD3A31

secondary

#80C5CA

accent

#D8E246

background

#FEF7F6

surface

#FDEEEB

border

#D5C9C6

text

#160906

muted

#847B7A

Preview Lab

Preview with #BD3A31

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →