#BD39C7#BD39C7

#BD39C7 is a mid, highly saturated purple. Relative luminance 0.179; OKLCH L 59.3% C 0.229 H 324.9°. Best body text is #FFFFFF at 4.59:1 contrast (WCAG AA passes).

Color values

HEX	#BD39C7
RGB	rgb(189, 57, 199)
HSL	hsl(296, 56%, 50%)
HSV	hsv(296, 71%, 78%)
CMYK	cmyk(5%, 71.4%, 0%, 22%)
CIE-LAB	lab(49.34, 68.93, -47.34)
CIE-LCH	lch(49.34, 83.62, 325.51°)
OKLab	oklab(59.33% 0.1875 -0.1318)
OKLCH	oklch(59.33% 0.229 324.9)
XYZ	xyz(32.7574, 17.8707, 55.7458)
Luminance	0.1787 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD39C7 #43C739

analogous

#7639C7 #BD39C7 #C7398A

triadic

#BD39C7 #C7BD39 #39C7BD

tetradic

#BD39C7 #C77639 #43C739 #398AC7

square

#BD39C7 #C77639 #43C739 #398AC7

split-complementary

#BD39C7 #8AC739 #39C776

monochromatic

#631D68 #902B98 #BD39C7 #CD69D4 #DD98E2

Accessibility & contrast

On white

4.59

#BD39C7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.57

#BD39C7 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD39C7

4.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD39C7	#FFFFFF	#000000	##FFFFFF
##BD39C7	1.00	4.59	4.57	4.59
#FFFFFF	4.59	1.00	21.00	1.00
#000000	4.57	21.00	1.00	21.00
##FFFFFF	4.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0C6BCB

Deuteranopia (green-blind)

#557BC4

Tritanopia (blue-blind)

#C1517D

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #bd39c7;
/* rgb */ color: rgb(189, 57, 199);
/* oklch */ color: oklch(59.3% 0.229 324.9);

Tailwind

colors: {
  custom: {
    50: '#d57cd8',
    500: '#bd39c7',
    950: '#000000',
  },
}

SCSS

$custom: #bd39c7;
$custom-light: #d57cd8;
$custom-dark: #000000;

JSON

{
  "hex": "#bd39c7",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 199
  },
  "hsl": {
    "h": 295.775,
    "s": 55.906,
    "l": 50.196
  },
  "oklch": {
    "l": 0.59327,
    "c": 0.22917,
    "h": 324.9
  },
  "luminance": 0.17869
}

Semantic roles & 50–950 ramp

primary

#BD39C7

secondary

#93CE8E

accent

#DF4953

background

#FDF8FD

surface

#FBEFFA

border

#D4CAD3

text

#150A14

muted

#837C83

Preview Lab

Preview with #BD39C7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →