#BD39BF#BD39BF

#BD39BF is a mid, highly saturated purple. Relative luminance 0.175; OKLCH L 58.9% C 0.223 H 327.3°. Best body text is #FFFFFF at 4.67:1 contrast (WCAG AA passes).

Color values

HEX	#BD39BF
RGB	rgb(189, 57, 191)
HSL	hsl(299, 54%, 49%)
HSV	hsv(299, 70%, 75%)
CMYK	cmyk(1%, 70.2%, 0%, 25.1%)
CIE-LAB	lab(48.90, 67.58, -43.42)
CIE-LCH	lch(48.90, 80.33, 327.28°)
OKLab	oklab(58.87% 0.1876 -0.1203)
OKLCH	oklch(58.87% 0.223 327.3)
XYZ	xyz(31.8529, 17.5089, 50.9820)
Luminance	0.1751 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD39BF #3BBF39

analogous

#7A39BF #BD39BF #BF397E

triadic

#BD39BF #BFBD39 #39BFBD

tetradic

#BD39BF #BF7A39 #3BBF39 #397EBF

square

#BD39BF #BF7A39 #3BBF39 #397EBF

split-complementary

#BD39BF #7EBF39 #39BF7A

monochromatic

#601D61 #8E2B90 #BD39BF #CF64D1 #DE93DF

Accessibility & contrast

On white

4.67

#BD39BF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.50

#BD39BF on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD39BF

4.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD39BF	#FFFFFF	#000000	##FFFFFF
##BD39BF	1.00	4.67	4.50	4.67
#FFFFFF	4.67	1.00	21.00	1.00
#000000	4.50	21.00	1.00	21.00
##FFFFFF	4.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1F69C3

Deuteranopia (green-blind)

#5A7ABC

Tritanopia (blue-blind)

#C34D78

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd39bf;
/* rgb */ color: rgb(189, 57, 191);
/* oklch */ color: oklch(58.9% 0.223 327.3);

Tailwind

colors: {
  custom: {
    50: '#d57cd3',
    500: '#bd39bf',
    950: '#000000',
  },
}

SCSS

$custom: #bd39bf;
$custom-light: #d57cd3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd39bf",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 191
  },
  "hsl": {
    "h": 299.104,
    "s": 54.032,
    "l": 48.627
  },
  "oklch": {
    "l": 0.58866,
    "c": 0.22287,
    "h": 327.3
  },
  "luminance": 0.17507
}

Semantic roles & 50–950 ramp

primary

#BD39BF

secondary

#8BCA8A

accent

#DD4A4D

background

#FDF8FD

surface

#FBEFFA

border

#D4CAD3

text

#150A14

muted

#837C83

Preview Lab

Preview with #BD39BF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →