#BD39BB#BD39BB

#BD39BB is a mid, highly saturated purple. Relative luminance 0.173; OKLCH L 58.6% C 0.220 H 328.6°. Best body text is #FFFFFF at 4.70:1 contrast (WCAG AA passes).

Color values

HEX	#BD39BB
RGB	rgb(189, 57, 187)
HSL	hsl(301, 54%, 48%)
HSV	hsv(301, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 1.1%, 25.9%)
CIE-LAB	lab(48.68, 66.92, -41.43)
CIE-LCH	lch(48.68, 78.71, 328.24°)
OKLab	oklab(58.64% 0.1875 -0.1146)
OKLCH	oklch(58.64% 0.22 328.6)
XYZ	xyz(31.4187, 17.3352, 48.6953)
Luminance	0.1733 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD39BB #39BD3B

analogous

#7D39BD #BD39BB #BD3979

triadic

#BD39BB #BBBD39 #39BBBD

tetradic

#BD39BB #BD7D39 #39BD3B #3979BD

square

#BD39BB #BD7D39 #39BD3B #3979BD

split-complementary

#BD39BB #79BD39 #39BD7D

monochromatic

#5F1D5E #8E2B8C #BD39BB #D063CE #DE92DD

Accessibility & contrast

On white

4.70

#BD39BB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.47

#BD39BB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD39BB

4.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD39BB	#FFFFFF	#000000	##FFFFFF
##BD39BB	1.00	4.70	4.47	4.70
#FFFFFF	4.70	1.00	21.00	1.00
#000000	4.47	21.00	1.00	21.00
##FFFFFF	4.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2568BF

Deuteranopia (green-blind)

#5D7AB8

Tritanopia (blue-blind)

#C34C76

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd39bb;
/* rgb */ color: rgb(189, 57, 187);
/* oklch */ color: oklch(58.6% 0.220 328.6);

Tailwind

colors: {
  custom: {
    50: '#d57bd0',
    500: '#bd39bb',
    950: '#000000',
  },
}

SCSS

$custom: #bd39bb;
$custom-light: #d57bd0;
$custom-dark: #000000;

JSON

{
  "hex": "#bd39bb",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 187
  },
  "hsl": {
    "h": 300.909,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.58641,
    "c": 0.21976,
    "h": 328.6
  },
  "luminance": 0.17333
}

Semantic roles & 50–950 ramp

primary

#BD39BB

secondary

#89C98A

accent

#DD4D4B

background

#FDF8FC

surface

#FBEFF9

border

#D4CAD2

text

#150A14

muted

#837C82

Preview Lab

Preview with #BD39BB

Body copy rendered with the generated semantic roles for this colour.

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