#BD39B7#BD39B7

#BD39B7 is a mid, highly saturated purple. Relative luminance 0.172; OKLCH L 58.4% C 0.217 H 329.9°. Best body text is #FFFFFF at 4.74:1 contrast (WCAG AA passes).

Color values

HEX	#BD39B7
RGB	rgb(189, 57, 183)
HSL	hsl(303, 54%, 48%)
HSV	hsv(303, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 3.2%, 25.9%)
CIE-LAB	lab(48.47, 66.28, -39.43)
CIE-LCH	lch(48.47, 77.12, 329.25°)
OKLab	oklab(58.42% 0.1874 -0.1088)
OKLCH	oklch(58.42% 0.217 329.9)
XYZ	xyz(30.9964, 17.1663, 46.4714)
Luminance	0.1716 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD39B7 #39BD3F

analogous

#8139BD #BD39B7 #BD3975

triadic

#BD39B7 #B7BD39 #39B7BD

tetradic

#BD39B7 #BD8139 #39BD3F #3975BD

square

#BD39B7 #BD8139 #39BD3F #3975BD

split-complementary

#BD39B7 #75BD39 #39BD81

monochromatic

#5F1D5C #8E2B89 #BD39B7 #D063CB #DE92DB

Accessibility & contrast

On white

4.74

#BD39B7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.43

#BD39B7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD39B7

4.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD39B7	#FFFFFF	#000000	##FFFFFF
##BD39B7	1.00	4.74	4.43	4.74
#FFFFFF	4.74	1.00	21.00	1.00
#000000	4.43	21.00	1.00	21.00
##FFFFFF	4.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2A68BB

Deuteranopia (green-blind)

#5F79B4

Tritanopia (blue-blind)

#C44A74

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd39b7;
/* rgb */ color: rgb(189, 57, 183);
/* oklch */ color: oklch(58.4% 0.217 329.9);

Tailwind

colors: {
  custom: {
    50: '#d57bcd',
    500: '#bd39b7',
    950: '#000000',
  },
}

SCSS

$custom: #bd39b7;
$custom-light: #d57bcd;
$custom-dark: #000000;

JSON

{
  "hex": "#bd39b7",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 183
  },
  "hsl": {
    "h": 302.727,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.58422,
    "c": 0.2167,
    "h": 329.9
  },
  "luminance": 0.17164
}

Semantic roles & 50–950 ramp

primary

#BD39B7

secondary

#89C98B

accent

#DD514B

background

#FDF8FC

surface

#FBEFF9

border

#D4CAD2

text

#150A13

muted

#837C82

Preview Lab

Preview with #BD39B7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →