#BD39AC#BD39AC

#BD39AC is a mid, highly saturated purple. Relative luminance 0.167; OKLCH L 57.8% C 0.208 H 333.6°. Best body text is #FFFFFF at 4.83:1 contrast (WCAG AA passes).

Color values

HEX	#BD39AC
RGB	rgb(189, 57, 172)
HSL	hsl(308, 54%, 48%)
HSV	hsv(308, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 9%, 25.9%)
CIE-LAB	lab(47.91, 64.55, -33.85)
CIE-LCH	lch(47.91, 72.89, 332.33°)
OKLab	oklab(57.84% 0.1867 -0.0927)
OKLCH	oklch(57.84% 0.208 333.6)
XYZ	xyz(29.8960, 16.7261, 40.6756)
Luminance	0.1672 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD39AC #39BD4A

analogous

#8C39BD #BD39AC #BD396A

triadic

#BD39AC #ACBD39 #39ACBD

tetradic

#BD39AC #BD8C39 #39BD4A #396ABD

square

#BD39AC #BD8C39 #39BD4A #396ABD

split-complementary

#BD39AC #6ABD39 #39BD8C

monochromatic

#5F1D56 #8E2B81 #BD39AC #D063C2 #DE92D4

Accessibility & contrast

On white

4.83

#BD39AC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.34

#BD39AC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD39AC

4.83:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD39AC	#FFFFFF	#000000	##FFFFFF
##BD39AC	1.00	4.83	4.34	4.83
#FFFFFF	4.83	1.00	21.00	1.00
#000000	4.34	21.00	1.00	21.00
##FFFFFF	4.83	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3565AF

Deuteranopia (green-blind)

#6479A9

Tritanopia (blue-blind)

#C6456E

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd39ac;
/* rgb */ color: rgb(189, 57, 172);
/* oklch */ color: oklch(57.8% 0.208 333.6);

Tailwind

colors: {
  custom: {
    50: '#d47bc5',
    500: '#bd39ac',
    950: '#000000',
  },
}

SCSS

$custom: #bd39ac;
$custom-light: #d47bc5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd39ac",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 172
  },
  "hsl": {
    "h": 307.727,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.57841,
    "c": 0.20847,
    "h": 333.6
  },
  "luminance": 0.16724
}

Semantic roles & 50–950 ramp

primary

#BD39AC

secondary

#89C991

accent

#DD5E4B

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A13

muted

#837C82

Preview Lab

Preview with #BD39AC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →