#BD39A9#BD39A9

#BD39A9 is a mid, highly saturated purple. Relative luminance 0.166; OKLCH L 57.7% C 0.206 H 334.7°. Best body text is #FFFFFF at 4.86:1 contrast (WCAG AA passes).

Color values

HEX#BD39A9
RGBrgb(189, 57, 169)
HSLhsl(309, 54%, 48%)
HSVhsv(309, 70%, 74%)
CMYKcmyk(0%, 69.8%, 10.6%, 25.9%)
CIE-LABlab(47.77, 64.09, -32.30)
CIE-LCHlch(47.77, 71.78, 333.25°)
OKLaboklab(57.69% 0.1865 -0.0882)
OKLCHoklch(57.69% 0.206 334.7)
XYZxyz(29.6111, 16.6122, 39.1754)
Luminance0.1661 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD39A9 #39BD4D
analogous
#8F39BD #BD39A9 #BD3967
triadic
#BD39A9 #A9BD39 #39A9BD
tetradic
#BD39A9 #BD8F39 #39BD4D #3967BD
square
#BD39A9 #BD8F39 #39BD4D #3967BD
split-complementary
#BD39A9 #67BD39 #39BD8F
monochromatic
#5F1D55 #8E2B7F #BD39A9 #D063C0 #DE92D3

Accessibility & contrast

On white

4.86
#BD39A9 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.32
#BD39A9 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD39A9
4.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD39A9#FFFFFF#000000##FFFFFF
##BD39A91.004.864.324.86
#FFFFFF4.861.0021.001.00
#0000004.3221.001.0021.00
##FFFFFF4.861.0021.001.00

Color blindness preview

Protanopia (red-blind)
#3865AC
Deuteranopia (green-blind)
#6678A6
Tritanopia (blue-blind)
#C6436C
Achromatopsia (no color)
#717171

Design tokens & code

CSS
--color: #bd39a9;
/* rgb */ color: rgb(189, 57, 169);
/* oklch */ color: oklch(57.7% 0.206 334.7);
Tailwind
colors: {
  custom: {
    50: '#d47bc3',
    500: '#bd39a9',
    950: '#000000',
  },
}
SCSS
$custom: #bd39a9;
$custom-light: #d47bc3;
$custom-dark: #000000;
JSON
{
  "hex": "#bd39a9",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 169
  },
  "hsl": {
    "h": 309.091,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.57688,
    "c": 0.2063,
    "h": 334.7
  },
  "luminance": 0.1661
}

Semantic roles & 50–950 ramp

primary
#BD39A9
secondary
#89C992
accent
#DD614B
background
#FDF7FC
surface
#FBEEF8
border
#D4C9D1
text
#150A12
muted
#837C81

Preview Lab

Preview with #BD39A9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD39A9 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva