#BD39A9#BD39A9

#BD39A9 is a mid, highly saturated purple. Relative luminance 0.166; OKLCH L 57.7% C 0.206 H 334.7°. Best body text is #FFFFFF at 4.86:1 contrast (WCAG AA passes).

Color values

HEX	#BD39A9
RGB	rgb(189, 57, 169)
HSL	hsl(309, 54%, 48%)
HSV	hsv(309, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 10.6%, 25.9%)
CIE-LAB	lab(47.77, 64.09, -32.30)
CIE-LCH	lch(47.77, 71.78, 333.25°)
OKLab	oklab(57.69% 0.1865 -0.0882)
OKLCH	oklch(57.69% 0.206 334.7)
XYZ	xyz(29.6111, 16.6122, 39.1754)
Luminance	0.1661 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD39A9 #39BD4D

analogous

#8F39BD #BD39A9 #BD3967

triadic

#BD39A9 #A9BD39 #39A9BD

tetradic

#BD39A9 #BD8F39 #39BD4D #3967BD

square

#BD39A9 #BD8F39 #39BD4D #3967BD

split-complementary

#BD39A9 #67BD39 #39BD8F

monochromatic

#5F1D55 #8E2B7F #BD39A9 #D063C0 #DE92D3

Accessibility & contrast

On white

4.86

#BD39A9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.32

#BD39A9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD39A9

4.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD39A9	#FFFFFF	#000000	##FFFFFF
##BD39A9	1.00	4.86	4.32	4.86
#FFFFFF	4.86	1.00	21.00	1.00
#000000	4.32	21.00	1.00	21.00
##FFFFFF	4.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3865AC

Deuteranopia (green-blind)

#6678A6

Tritanopia (blue-blind)

#C6436C

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd39a9;
/* rgb */ color: rgb(189, 57, 169);
/* oklch */ color: oklch(57.7% 0.206 334.7);

Tailwind

colors: {
  custom: {
    50: '#d47bc3',
    500: '#bd39a9',
    950: '#000000',
  },
}

SCSS

$custom: #bd39a9;
$custom-light: #d47bc3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd39a9",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 169
  },
  "hsl": {
    "h": 309.091,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.57688,
    "c": 0.2063,
    "h": 334.7
  },
  "luminance": 0.1661
}

Semantic roles & 50–950 ramp

primary

#BD39A9

secondary

#89C992

accent

#DD614B

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A12

muted

#837C81

Preview Lab

Preview with #BD39A9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →