#BD39A8#BD39A8

#BD39A8 is a mid, highly saturated purple. Relative luminance 0.166; OKLCH L 57.6% C 0.206 H 335.0°. Best body text is #FFFFFF at 4.87:1 contrast (WCAG AA passes).

Color values

HEX#BD39A8
RGBrgb(189, 57, 168)
HSLhsl(310, 54%, 48%)
HSVhsv(310, 70%, 74%)
CMYKcmyk(0%, 69.8%, 11.1%, 25.9%)
CIE-LABlab(47.72, 63.94, -31.79)
CIE-LCHlch(47.72, 71.41, 333.57°)
OKLaboklab(57.64% 0.1864 -0.0868)
OKLCHoklch(57.64% 0.206 335)
XYZxyz(29.5176, 16.5748, 38.6828)
Luminance0.1657 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD39A8 #39BD4E
analogous
#9039BD #BD39A8 #BD3966
triadic
#BD39A8 #A8BD39 #39A8BD
tetradic
#BD39A8 #BD9039 #39BD4E #3966BD
square
#BD39A8 #BD9039 #39BD4E #3966BD
split-complementary
#BD39A8 #66BD39 #39BD90
monochromatic
#5F1D54 #8E2B7E #BD39A8 #D063BF #DE92D2

Accessibility & contrast

On white

4.87
#BD39A8 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.31
#BD39A8 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD39A8
4.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD39A8#FFFFFF#000000##FFFFFF
##BD39A81.004.874.314.87
#FFFFFF4.871.0021.001.00
#0000004.3121.001.0021.00
##FFFFFF4.871.0021.001.00

Color blindness preview

Protanopia (red-blind)
#3965AB
Deuteranopia (green-blind)
#6678A5
Tritanopia (blue-blind)
#C6436C
Achromatopsia (no color)
#717171

Design tokens & code

CSS
--color: #bd39a8;
/* rgb */ color: rgb(189, 57, 168);
/* oklch */ color: oklch(57.6% 0.206 335.0);
Tailwind
colors: {
  custom: {
    50: '#d47bc2',
    500: '#bd39a8',
    950: '#000000',
  },
}
SCSS
$custom: #bd39a8;
$custom-light: #d47bc2;
$custom-dark: #000000;
JSON
{
  "hex": "#bd39a8",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 168
  },
  "hsl": {
    "h": 309.545,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.57638,
    "c": 0.20558,
    "h": 335
  },
  "luminance": 0.16572
}

Semantic roles & 50–950 ramp

primary
#BD39A8
secondary
#89C993
accent
#DD624B
background
#FDF7FB
surface
#FBEEF7
border
#D4C9D0
text
#150A12
muted
#837C81

Preview Lab

Preview with #BD39A8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD39A8 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva