#BD39A8#BD39A8

#BD39A8 is a mid, highly saturated purple. Relative luminance 0.166; OKLCH L 57.6% C 0.206 H 335.0°. Best body text is #FFFFFF at 4.87:1 contrast (WCAG AA passes).

Color values

HEX	#BD39A8
RGB	rgb(189, 57, 168)
HSL	hsl(310, 54%, 48%)
HSV	hsv(310, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 11.1%, 25.9%)
CIE-LAB	lab(47.72, 63.94, -31.79)
CIE-LCH	lch(47.72, 71.41, 333.57°)
OKLab	oklab(57.64% 0.1864 -0.0868)
OKLCH	oklch(57.64% 0.206 335)
XYZ	xyz(29.5176, 16.5748, 38.6828)
Luminance	0.1657 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD39A8 #39BD4E

analogous

#9039BD #BD39A8 #BD3966

triadic

#BD39A8 #A8BD39 #39A8BD

tetradic

#BD39A8 #BD9039 #39BD4E #3966BD

square

#BD39A8 #BD9039 #39BD4E #3966BD

split-complementary

#BD39A8 #66BD39 #39BD90

monochromatic

#5F1D54 #8E2B7E #BD39A8 #D063BF #DE92D2

Accessibility & contrast

On white

4.87

#BD39A8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.31

#BD39A8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD39A8

4.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD39A8	#FFFFFF	#000000	##FFFFFF
##BD39A8	1.00	4.87	4.31	4.87
#FFFFFF	4.87	1.00	21.00	1.00
#000000	4.31	21.00	1.00	21.00
##FFFFFF	4.87	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3965AB

Deuteranopia (green-blind)

#6678A5

Tritanopia (blue-blind)

#C6436C

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd39a8;
/* rgb */ color: rgb(189, 57, 168);
/* oklch */ color: oklch(57.6% 0.206 335.0);

Tailwind

colors: {
  custom: {
    50: '#d47bc2',
    500: '#bd39a8',
    950: '#000000',
  },
}

SCSS

$custom: #bd39a8;
$custom-light: #d47bc2;
$custom-dark: #000000;

JSON

{
  "hex": "#bd39a8",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 168
  },
  "hsl": {
    "h": 309.545,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.57638,
    "c": 0.20558,
    "h": 335
  },
  "luminance": 0.16572
}

Semantic roles & 50–950 ramp

primary

#BD39A8

secondary

#89C993

accent

#DD624B

background

#FDF7FB

surface

#FBEEF7

border

#D4C9D0

text

#150A12

muted

#837C81

Preview Lab

Preview with #BD39A8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →