#BD39A1#BD39A1

#BD39A1 is a mid, highly saturated pink. Relative luminance 0.163; OKLCH L 57.3% C 0.201 H 337.6°. Best body text is #FFFFFF at 4.93:1 contrast (WCAG AA passes).

Color values

HEX	#BD39A1
RGB	rgb(189, 57, 161)
HSL	hsl(313, 54%, 48%)
HSV	hsv(313, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 14.8%, 25.9%)
CIE-LAB	lab(47.39, 62.91, -28.15)
CIE-LCH	lch(47.39, 68.92, 335.89°)
OKLab	oklab(57.29% 0.1856 -0.0764)
OKLCH	oklch(57.29% 0.201 337.6)
XYZ	xyz(28.8830, 16.3209, 35.3404)
Luminance	0.1632 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD39A1 #39BD55

analogous

#9739BD #BD39A1 #BD395F

triadic

#BD39A1 #A1BD39 #39A1BD

tetradic

#BD39A1 #BD9739 #39BD55 #395FBD

square

#BD39A1 #BD9739 #39BD55 #395FBD

split-complementary

#BD39A1 #5FBD39 #39BD97

monochromatic

#5F1D51 #8E2B79 #BD39A1 #D063B9 #DE92CE

Accessibility & contrast

On white

4.93

#BD39A1 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.26

#BD39A1 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD39A1

4.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD39A1	#FFFFFF	#000000	##FFFFFF
##BD39A1	1.00	4.93	4.26	4.93
#FFFFFF	4.93	1.00	21.00	1.00
#000000	4.26	21.00	1.00	21.00
##FFFFFF	4.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3E63A4

Deuteranopia (green-blind)

#69789E

Tritanopia (blue-blind)

#C74068

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd39a1;
/* rgb */ color: rgb(189, 57, 161);
/* oklch */ color: oklch(57.3% 0.201 337.6);

Tailwind

colors: {
  custom: {
    50: '#d57bbd',
    500: '#bd39a1',
    950: '#000000',
  },
}

SCSS

$custom: #bd39a1;
$custom-light: #d57bbd;
$custom-dark: #000000;

JSON

{
  "hex": "#bd39a1",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 161
  },
  "hsl": {
    "h": 312.727,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.57295,
    "c": 0.20066,
    "h": 337.6
  },
  "luminance": 0.16318
}

Semantic roles & 50–950 ramp

primary

#BD39A1

secondary

#89C996

accent

#DD6A4B

background

#FDF7FB

surface

#FBEEF6

border

#D4C9D0

text

#150A12

muted

#837C81

Preview Lab

Preview with #BD39A1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →