#BD3998#BD3998

#BD3998 is a mid, vivid pink. Relative luminance 0.160; OKLCH L 56.9% C 0.195 H 341.1°. Best body text is #FFFFFF at 5.00:1 contrast (WCAG AA passes).

Color values

HEX	#BD3998
RGB	rgb(189, 57, 152)
HSL	hsl(317, 54%, 48%)
HSV	hsv(317, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 19.6%, 25.9%)
CIE-LAB	lab(46.99, 61.63, -23.40)
CIE-LCH	lch(46.99, 65.92, 339.21°)
OKLab	oklab(56.88% 0.1842 -0.0629)
OKLCH	oklch(56.88% 0.195 341.1)
XYZ	xyz(28.1177, 16.0148, 31.3100)
Luminance	0.1601 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3998 #39BD5E

analogous

#A039BD #BD3998 #BD3956

triadic

#BD3998 #98BD39 #3998BD

tetradic

#BD3998 #BDA039 #39BD5E #3956BD

square

#BD3998 #BDA039 #39BD5E #3956BD

split-complementary

#BD3998 #56BD39 #39BDA0

monochromatic

#5F1D4C #8E2B72 #BD3998 #D063B2 #DE92C9

Accessibility & contrast

On white

5.00

#BD3998 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.20

#BD3998 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3998

5.00:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3998	#FFFFFF	#000000	##FFFFFF
##BD3998	1.00	5.00	4.20	5.00
#FFFFFF	5.00	1.00	21.00	1.00
#000000	4.20	21.00	1.00	21.00
##FFFFFF	5.00	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#43629B

Deuteranopia (green-blind)

#6C7795

Tritanopia (blue-blind)

#C83C64

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #bd3998;
/* rgb */ color: rgb(189, 57, 152);
/* oklch */ color: oklch(56.9% 0.195 341.1);

Tailwind

colors: {
  custom: {
    50: '#d57ab6',
    500: '#bd3998',
    950: '#000000',
  },
}

SCSS

$custom: #bd3998;
$custom-light: #d57ab6;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3998",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 152
  },
  "hsl": {
    "h": 316.818,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.56875,
    "c": 0.19464,
    "h": 341.1
  },
  "luminance": 0.16012
}

Semantic roles & 50–950 ramp

primary

#BD3998

secondary

#89C99B

accent

#DD744B

background

#FDF7FB

surface

#FBEEF6

border

#D4C9D0

text

#150A11

muted

#837C80

Preview Lab

Preview with #BD3998

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →